Andes Wines Unveils its Wine & Spirits Brand Ambassador Service
Andes Wines - Wine Tasting

Andes Wines Unveils its Wine & Spirits Brand Ambassador Service

With a proud legacy of hosting 140 wine and pisco events spanning Chile, Argentina, Brazil, Colombia, Ecuador, Mexico, and Texas over 23 years, Andes Wines introduces its new Wine & Spirits Brand Ambassador Service. This initiative aims to elevate brand sales, refine market positioning, and venture into new markets with innovative product development strategies tailored to today's consumer preferences.

With a background of organising over 140 wine and pisco events across Chile, Argentina, Brazil, Colombia, Ecuador, Mexico and Texas over the past 23 years, AndesWines.com is proud to unveil its ‘Wine & Spirits Brand Ambassador’ service. This initiative is designed to enhance brand sales, improve market positioning and explore new markets through innovative product development strategies that align with current consumer trends.

Leveraging advanced wine and spirits marketing strategies, encompassing impactful social media campaigns and global networking, this service forges a direct route to market with key international sales and distribution points. The objective is to orchestrate tastings and presentations for industry leaders and key decision-makers including Masters of Wine, importers, distributors, sales agents and key gatekeepers in the wine industry, facilitated by trusted local partners in Miami.

At the helm of this endeavour is Max Morales a seasoned Wine Specialist with 12 years’ experience aboard iconic vessels like the National Geographic Explorer and Endeavour Expedition Ship. His visionary methods in brand promotion have left a lasting impression on discerning travellers worldwide.

Notably, Morales led the Strategic Node Chilean Wine 2.0 program, in collaboration with CORFO (the Chilean Economic Development Agency), the Ministry of Agriculture, and the Chilean Wine Association. This pioneering initiative crafted a strategic roadmap for Chilean wine, with a special emphasis on ancient vineyards. It garnered acclaim from Bloomberg and over 50 global media outlets for its innovative approach to climate-conscious viticulture.

This highly specialised service ensures active involvement in crafting robust sales and export strategies, supported by a comprehensive database of over 40,000 influential subscribers in wine communication, procurement and distribution across numerous regions. Expanding this commitment, Andes Wines now embarks on tequila brand ambassadorship, seamlessly integrating its expertise in elevating spirits globally. With a deep understanding of market dynamics and a proven record in building brand prestige, the organisation will engage stakeholders and forge strategic alliances to create immersive brand experiences, expand market presence, and achieve unmatched visibility within the spirits industry.

The introduction of the new Wine & Spirits Brand Ambassador Service underscores Andes Wines' dedication to promoting premium spirits and cultivating enduring relationships across diverse global markets.

Andes Wines …  redefining excellence in the world of fine beverages.

Among the clients between 2001-2022:

Col d'orcia Brunello di Montalcino (Italy) and Reserva de Caliboro (Maule) – Francesco Marone Cinzano, Katogi Strofilia, Gervasiliou Winery, Alpha Estate, Bibla Chora (Greece), Diamandes owned by Bonnie Family from Château Malartic-Lagravière (France), Cuvelier Los Andes owned by Cuvelier Family that leads Château Léoville- Poyferré and Château Le Crock, Tapiz Winery (Argentina), El Escorial Winery (Chile), Folatre Family Estate, PengWine, Viña Santa Cruz , Quintay, AguaTierra from Chile, Toneleria Nacional (Argentina), Diam Cork (France-Argentina-Chile)

Marcelo Cortés Gómez Aurelien Peris Juliana Carvalho de Menezes StartupLink Chile Andrea Jure Duarte OIV - International Organisation of Vine and Wine Jose Ignacio Saavedra Diaz Marco Puyo Viña AYLLU Rodrigo Millan Álvaro Reyes Carreño Jaime Lavín Barros Patricio Celedon Nannig Nicolas Mähler-Besse Severine Bonnie Sergio Cuadra Laura Leiva Burgos Gonzalo Bertelsen Fran Bridgewater FCIM - Chartered Marketer

andes@andeswines.com

Fran Bridgewater FCIM - Chartered Marketer

Independent wine writer, environmentalist & brand strategist | Libération Tardive Foundation | 32 vintages nurturing the success of iconic wineries | Andes Wines European Editor | wine, spirits & gourmet food judge

4mo

Exciting new service Max Morales, looking forward to hearing more in due course … 🥂🍷🍸🍹🥃 #wine #spirits #brandambassador

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