Apple Car in 2026
Fidel Jeldes - Digital Strategy Advisor
Digital Strategy Advisor, Speaker , Social Media, at FDTRAINER MANAGEMENT
2026 is the announced date for the commissioning of its first generation of autonomous driving cars. Apple may be heading in a new direction: practicality. As it prepares to enter its own electric car line.
"Apple cares more about being the best in a particular category than being the first."
Tim Cook (CEO) mentions the immortal phrase of Steve Jobs: "Apple cares more about being the best in a particular category than being the first." With a conventional design priced at less than $100,000, it will potentially put the Apple EV in range to compete against Tesla, Mercedes Benz and Audi.
Apple recently hired Eng. Desi Ujkashevic where she will work security and vehicle engineering, she is once again accelerating the development of an electric car.
Among the novelties, implementation of the new generation of M1 Macs processors, assembled in the new Chips plant in Arizona. It introduces a new generation of battery that has the potential to "radically" reduce cost and increase vehicle range with its "monocell" system that will increase the volume of individual battery cells and free up space. The battery technology has been described as "next level" and similar to "when you first saw the iPhone."