Apple Watch Ultra 2

Apple Watch Ultra 2

I was fortunate to get an Apple Watch Ultra 2. It is the third Apple Watch that I have owned and the sixth wearable. My previous history in wearables were:

A Yamasa Tokei analogue pedometer (I received it around the time I was in primary school. It came in handy for guesstimating walking distances when I was in the scouts). What I didn’t know at the time is that the 1960s-era interest in pedometers that eventually spawned my device was driven by Japanese interest in combating obesity due to modernisation during the post-war economic miracle.

If you are focusing on your 10,000 steps a day you can thank Dr Yoshiro Hatano and manufacturers like Yamasa who eventually sold their ‘Manpo-kei’ (10,000 step measure) in the west as ‘Manpo-meter’ devices from the 1960s through to the late 1990s.

Nike Fuelband – I really enjoyed the simplicity of this device, but it was very fragile and I ended up going through three devices in a matter of months.

Casio G-Shock+ connected device that was let down by its software, but very much a go-anywhere device.

Polar Loop fitness tracker – it was more reliable than Nike’s Fuelband but I didn’t really enjoy it as device.

Apple Watch series 1 and 2 – I lasted about 48 hours wearing the series 1 Apple Watch, but did better with a series 2 device.

My expectations have been impacted by poor experiences with earlier devices.

How have I found the Apple Watch Ultra 2?

I have worn tool watches all my adult life, a mix of mechanical dive watches and Casio G-Shocks. That meant that I didn’t think about where I took my watches. Into the shower, or the swimming pool – the watches could take it all in their stride. But the Apple Watch couldn’t.

The Apple Watch Ultra 2 is a classic ‘go anywhere’ watch. It is waterproof like a Casio G-Shock. So fine for swimming, in the shower or scuba diving. Titanium means that it’s hypoallergenic, and corrosion resistant; even more so than most grades of stainless steel. However, if you wear it in the sea or at the swimming pool, rinse the watch in clean fresh water afterwards, like you should do with any other dive watch.

I found the default straps sold with the Apple Watch Ultra 2 were excessively clunky. Awkward to wear and got snagged in random situations. Instead I favoured a Nike Sports silicone band which is ideal for the gym or working in the office.

I bought a cheap clear bumper for the Apple Watch Ultra 2. It keeps fingerprints off the screen and gives items like the buttons and digital crown a modicum of protection from being activated by putting on a jacket as we go into a cooler wetter autumn.

Battery life on it seems to be more generous than the older Apple Watch models I have used and based on what I have seen I think you could get a weekend out of it without a charge.

The ubiquity of Apple watches on the wrists of Londoners mean that this doesn’t attract any good or bad attention.

What’s it like?

Compared to previous Apple watch models I have used the Apple Watch Ultra 2 is faster and more sophisticated. I get the sense that the Apple WatchOS is now supported by less non-health related apps than previously. My watch supports alerts for my train ticket bookings, airline flights and my preferred taxi app.

Part of this might be down to watch might make contextual sense in the 10 second app usage time that a consumer would have. And when does it make sense to just pull the phone out of your pocket.

There isn’t the same lag that made the first series Apple Watch unusable, as the device has become more powerful and more processing happens on the watch. Apple’s health app is more tracking than I need, so I haven’t used it with apps like Strava.

What’s good about it?

All of the Apple watch models have been impressive pieces of engineering and the Apple Watch Ultra 2 is no exception. In their own way, they challenge Swiss industry for a different type of engineering prowess.

I really like the strap that I landed on. The material is the right texture and unlike other straps I have worn it doesn’t hinder my typing on a laptop. That being said the strap owes a lot to Marc Newson’s prior work in the early 1990s for Ikepod. This all means that you have a device that feels nice on the wrist.

One of the first things that I liked about the Apple Watch Ultra 2 is ‘night mode’ a plain red on black face, rather than the distracting colour complications. It would be great if this could be a universal theme carried through all the watch faces.

Thanks to mobile phone contracts, Apple watches like G-Shocks are surprisingly poor signals of status. In a city like London, that has its benefits.

What could be improved?

The Apple Watch is over nine years old. A number of problems have been there since the first device launch and the Apple Watch Ultra 2 is merely the latest in the line to carry them.

You can’t wear your watch on the inside of your wrist. I used to scuba dive without a dive computer, relying on pre-planned dive tables, a depth gauge and air pressure gauge for my tank. I got into the habit of wearing my watch on the inside of my right wrist so I could hold my gauge console in my hand and see my elapsed dive time at the same time. It also means that your watch is less on-show in public settings.

Screens default to being overly busy with Apple trying to cram in as many complications as possible which compromises ‘glanceability’ – the key experience benefit that wearables like the Apple Watch Ultra 2 provide. Apple should also start to think about accessibility on across the Apple Watch range as much as it does on a Mac. I have have worked bleary eyed from deep sleep, looked at the watch and not being able to read it until my focus kicks in. How could the haptics function in the Apple Watch be used better?

Less apps now support the Apple Watch than have done previously. The more apps that support a platform, the more likely you are to get at least some sticky experiences that add to the utility of the device.

It’s not a particularly stylish device to look at, but it also doesn’t lean into function in the same way that a Casio G-Shock does. This means that it could be better protected out of the box than it is.

The battery life is better than previous generations of Apple Watch, but it still creates battery anxiety. Unlike Casio or other manufacturers, there’s no solar top-up option.

I don’t know how precise the data is. It measures blood oxygen level but freely admits its data isn’t good enough to be used in a medical situation. If you move to an Apple device from a Garmin or similar, you may find that your step count and activity measures may vary.

Price-wise, it’s expensive. It does offer value for what it does, but it’s expensive. You can spend as much, if not more money on a G-Shock than an Apple Watch Ultra 2; but the G-Shock won’t be a worry on issues like obsolescence, software support or even battery replacement in the same way that the Apple Watch Ultra 2 is. I have G-Shocks that I have owned for almost 20 years and are perfectly fine. I won’t be able to say the same of any Apple Watch.

What’s its use?

Still a great question. When I had my first Apple Watch, I stopped using it after 48 hours for a few reasons:

  • I couldn’t see a good user case coming thorough in the product at the time
  • It was slow
  • It had poor battery life

At the time Apple had thrown a number of things at the wall. There was a luxury line with a $17,000 version with a gold case and official third-party leather straps by Hermès. Apple still sells a Hermès co-branded range, but the gold models are no longer made.

In the intervening years Apple has committed to a number of areas:

  • An extension of your phone, on your wrist.
  • Integration with payments
  • Integration with identity
  • The quantified self

The use cases I have personally favoured included being an extension of my phone, when it rings my watch vibrates. But since I work most of the time at home and the phone sits on a stand in front of me, this tends to be only useful when I am out. Glanceable updates from a few apps, notably weather and my taxi app.

The Apple Watch Ultra 2 can work as a standalone phone attached to your existing number, but that depends on your mobile carrier supporting it. I didn’t opt for this for reasons relating to my current service plan with 3 UK.

Tracking activity and the quality of my sleep. The quantified self is the area where Apple really pushes now, as do third-party developers such as Strava.

Apple also allows integration with Apple wallet, but you have to turn your wrist in an awkward position to work with most ‘tap-and-go’ systems. It is just as easy to do it with your phone or card.

Finally, Apple and some car manufacturers have been looking at using Apple devices as your car key. I live in London and even if I did need a car, I would be going for a pre-owned vehicle.

Is it a watch?

Is the Apple Watch Ultra 2 actually a watch at first glance seems like a ridiculous proposition, if for no other reason than you have the word ‘watch’ twice in close succession.

But on closer examination, it’s a pertinent question. Watch sales actually dropped as cellphones became ubiquitous. You had the time in your pocket or purse and the phone went everywhere with you. If you went abroad on holiday, it even changed time zones unless you specifically set it not to do so.

Watches offered some benefits from using the cellphone as a portable clock.

  • Easy to read / glanceable.
  • An analogue face allowed you to visually understand elapsed time.
  • It sent social signals in work about taking time seriously and likely punctuality.
  • More broadly the watch demonstrates signals about style, wealth, taste and even sub-cultures. This can be especially true of luxury brands and the countless collaborations that Casio has done with its G-Shock range over the years.
  • Finally, if you have an automatic movement watch or a solar powered quartz one, you don’t need to worry about a dead cellphone battery.

Smartwatches in general, have put a simplified version of your smartphone on your wrist. Depending who your mobile service provider is, your Apple Watch Ultra 2 can become a fallback phone, allowing you to leave it charging at home.

But as a watch it’s trying to do too many other things. Update you on your messages, provide a simplified experience of some apps (airlines and taxi services in particular) and activity tracking. All of which is squeezed into a screen area about an eighth the size of my smartphone’s screen.

This all comes with experience choices and compromises. It’s this lack of functional purity that is a moat between even the most technical G-Shock and an Apple Watch Ultra 2. Your watch will never compromise on telling you the time despite being a really shitty dive recorder or digital compass.

Yes you can spend the price of a Porsche; on a Patek Philippe watch with lots of complications, but realistically it’s an objet d’art that happens to look like a wrist watch. On that measure the Apple Watch Ultra 2 isn’t a watch, despite sitting on your wrist.

More information

On smart watches, I’ve decided to take the plunge | renaissance chambara

Wearable devices | renaissance chambara

Living with the Apple Watch | renaissance chambara

The sales pitch.

I am currently working at Havas, so now taking bookings for strategic engagements from January 2025 onwards; or discussions on permanent roles. Contact me here.

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Antoine RJ Wright

Sounding board connecting Strategy & Leadership with Novel/Innovative Technologies; Multimodal Advocacy

2mo

Delighted to see this hit a few different channel, and always appreciate your perspectives Ged. The cellular Apple Watch n(all models) is definitely more dumbphone/simplified smartphone than it is watch. I think Apple has rightly leaned into this aspect, letting Garmin, Withings, etc live in the “it’s a watch that does more” space. As I read your piece, it felt like the Apple Watch’s use competes with a phone that’s mostly in your hand (or maybe I’m just reading into how you described the comparison). Lots of folks have a behavior of keeping a mobile in hand, and so the connected watch really doesn’t do as much for them. It’s just a thing I’d heard in your piece. Always good to hear/read other’s perspectives. Oh.. love the FuelBand and Loop callouts. Not many remember those. Was big on the Loop until I moved to Oura.

Stephen Pirrie

Brand strategy lead working with the c-suite to grow brands with award-winning strategy and creative execution.

2mo

Ged, you at HKX?

How long to do you think before you are nudged into closing the activity rings every day and maintaining streaks? Have you managed to go swimming with it? Or ride your Lime bike along a better route thanks to the GPS?

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