Apple's ad f*ck up, olive oil in a can, and why fractional CMOs rule
Jonathan Trimble
Co-Founder, CEO @ And Rising // Building the future's favourite brands
10.05.24 | Issue #8
Weekly Exhale
Apple is back in the news for triggering everyone with its 'crush creativity' ad, which shows how sensitive everyone is about AI (and tech dominance). Great PR but a poor cover for a lack of new product. A thinner iPad, really?
Blockbuster week for UK tech: Wayve secured $1 billion from the world's biggest players. Whoop.
I was at a private dinner with a small group of old, male, high-net-worth individuals at The Wolseley. I was a little repulsed at first, but they turned out to be an inspiring and empathetic group with real ideas for positive change.
Below, there's a lot to unpack, from owning your own deep-fake to poor dating app re-brands. Some fantastic female care products are bubbling through. Plus, why the fractional CMO is the way to go.
Be sure to check out writer Anne Lamont's interview. She describes love as a Wi-Fi system - an energy that's all around if we take the time to slow down and notice it.
Let's rise together with every issue. 🧡
Market Movements
Bank of England optimistic 'things moving in the right direction' | BBC
Pandemic-era winners have suffered a collective $1.5 trillion fall | FT
Wayve's $1 billion deal shows the UK can take the lead | The Times
Brand Beat
Apple's 1984 ad liberated us, but their latest crushes us | Sky
Why CMOs should embrace the fractional role | Maddyness
Consumers find sustainability marketing so annoying | Business of Fashion
Dogs win again: Tails is System 1's ad of the week | System 1
See what Disneyland will look like over the next four decades | Fortune
Super-trendy olive oil, Graza, now comes in a can | Fast Company
TV in tough times, Hulu, Disney and Max team up for combo Summer | NY Times
Trending: Somos, ready-to-eat traditional Mexican food | Thingtesting
Recommended by LinkedIn
Startup Spotlight
Softbank, Microsoft and NVIDIA put $1 billion into a UK startup | The Guardian
Women's health products, Elvie raises £9.6 million of fresh funding | Sifted
Welcome to wellness focussed social media, Gratitude Plus | TechCrunch
Tech Tidbits
Google's flagship global products update is on Tuesday | Google
British mega artist FKA Twigs announces a deep fake of herself | Time
Open AI has competition: 6 tips for using Anthropic's new app, Claude | Wired
AI will change movies, but tech and creatives to coexist | UKTN
Whatsapp gets new navigation and dark mode features | Techcrunch
Venture
Round up of 2024 VC investments so far: Healthtech takes the crown | Sifted
Scottish billionaire backs tech lender Abound in £800 million raise | The Times
Bill Gates weighs in on German climate tech fund | Sifted
Design Driven
Bumble's design refresh is meh, here's their update | Fortune
Cool new menstruation campaign | It's nice that
Happiness
Take a digital mental health walk | Calm
A beautiful podcast with writer Anne Lamont about love | On
I hope you've had an inspiring week, and I look forward to checking in with you this time next. This newsletter is distributed by LinkedIn; as a subscriber, DM me or reply at jonathan @andrising.com.
Stay gold. 🙏🏻
Operations & Talent Director
7moGreat! 🤩
Olive oil’s always come in a can, hasn’t it? Or am I missing something, the irony perhaps. It’s probably the warm sun. I’m not used to it anymore.
Empowering Founders & CXOs to Build Personal Brands That Drive Business Growth | Marketing Automation Expert | B2B Lead Generation Strategist | Founder & CEO, FundFixr | Investment & Growth Mentor
7moApple's creativity shines despite a tough environment. UK startup gets big investment! FKA twigs stirs things up; olive oil in a can, really? Newsletter looks intriguing - like and subscribe for more. Stay positive Jonathan Trimble
Launching the global brands of tomorrow in the UK: Brand and Marketing // Advisor // Ex. Popchips, Vitaminwater
7moI HATE the apple ad, it made me feel physically sick and not just because ‘thin’ isn’t a USP. And I know, I know any ad that makes you feel something is supposedly a great ad, but actually it made me double down on my refusal to buy my kids an iPad.