Arity Moves 🚘💡August 2024
Want to know what's happening on our roadways? Uncover insights on driving patterns and behaviors for:
👫 #Consumers
🚘 #AutoInsurers
📈 #Marketers
📱 #MobileApps
🚧 #TransportationPlanners and #TransportationEngineers
With these insights, we can all make better, data-driven decisions on and off the road. And together, we can drive a future of mobility that's smarter, safer, and more useful for everyone.
Driving data in action
📰 The Associated Press : Traveling over Labor Day weekend? Have a back-up plan for cancellations and delays, and be patient
"Watch out for risky drivers. New data from Arity indicates that speeding over 80 mph is up 83% and “very high speeding” — faster than 100 mph — is up more than 50%."
📰 Carrier Management : Has driving behavior changed?
"If you’re feeling less safe driving on the nation’s roads than you used to, it’s not your imagination, according to Gary Hallgren, president of Arity."
📝 Patti R. : Analytics in action: Are speed enforcement cameras effective?
In this post, Patti Rodgers explores how speed enforcement cameras influence driver behavior.
Data-driven insights for...
Auto Insurers
📰 Carrier Management : A view into the future of car insurance: When driver scores replace credit scores
"Offering a view into the future of auto insurance, the leader of a mobility data and analytics firm said during a recent interview that he foresees a time when drivers will know their driving scores and proudly share them."
📝 Jennifer Gold : Your guide to auto insurance market segmentation
What is auto insurance market segmentation? And how does data make it easier for carriers?
Marketers
📝 Jennifer Gold : Smart segmentation: 12 ways to reach people based on how they drive
Arity’s Jen Gold shares twelve ways marketers can segment and reach consumers based on how, when, and where they drive.
📝 Jennifer Gold : Arity + Clear Channel Outdoor at POSSIBLE: New data, new media for marketers
Arity's Jen Gold shares three key highlights from her masterclass at POSSIBLE 2024.
Mobile Apps
📝 Arity : Accelerating C-store visits: Mobile ads in the Arity Marketing Platform
Learn how one fuel retailer used Arity’s Predictive Point of Interest (POI) Audiences to target mobile ads and drive store visits, achieving 22% conversion within 7 days.
📝 Arity : How to drive mobile app ad revenue with predictive mobility data
Learn how predictive mobility data helps mobile publishers optimize ad revenue and prioritize the user experience at the same time.
Transportation Planners & Engineers
📝 Arity : 3 “blind spots” in designing safer roads
Key takeaways from the ITS America webinar, “Checking blind spots: Mapping risk-significant driving behaviors to design safer roads."
📰 Smart Cities Dive : What smartphone data can reveal about traffic accidents
Distracted driving increased 30% from 2019 to 2024. One company wants to use data to help authorities “better understand what is happening more in real time.”
Ready to learn more? Let's get in touch!