The art of sleep: why rest matters in hospitality

The art of sleep: why rest matters in hospitality


How many times have you slept in a hotel bed and felt like you were floating on a cloud? And how many times, instead, have you longed for the comfort of your own mattress?

It’s no secret that a good night’s sleep is one of the most coveted experiences, especially when traveling. Yet, despite its importance, many travelers still struggle to find that perfect balance between comfort and support during their hotel stays. A great hotel bed has the potential to enhance an entire guest experience, but a poor one can leave them tossing and turning, remembering their own mattress back home.

A good night’s sleep in a hotel should be a truly memorable experience, but how often do guests leave reviews praising the bed with phrases like, “Incredible mattress, a night to remember”? Perhaps not as many as we’d like! Learn how to make sleep comfort one of your property's strongest selling points and ensure every guest wakes up feeling refreshed and ready to go.

Facts & Figures: the impact of sleep on guest satisfaction

  • 78% of hotel guests rank the quality of their sleep as the most critical factor in determining their satisfaction.
  • Poor sleep accounts for 30% of negative reviews, often tied to uncomfortable mattresses or inadequate bedding.
  • Investing in superior sleep solutions boosts positive reviews by up to 20%, underscoring the importance of prioritizing guest comfort.


Sleep is essential for recovery, ensuring guests wake up refreshed. Picture credit: Quin Stevenson

Why sleep is crucial in hospitality

When travelers check into a hotel, they expect a restful, restorative sleep just as much as they do a clean room or a welcoming atmosphere. But achieving that comfort isn’t just about a soft mattress—it’s about the right combination of factors. Temperature regulation, support, and softness all come into play. And that’s where the importance of quality sleep products, such as mattresses, duvets, and pillows, comes in.

Hotel guests have different needs, but one thing is universal: they all want to wake up feeling refreshed. With so many variables influencing sleep quality, how do hoteliers ensure that every guest gets the perfect night’s rest?

Creating the ideal sleep experience

The right mattress, duvet, and pillow work together to create a seamless sleep experience. Let’s break down what makes them so important:

  • Mattresses: The foundation of any good sleep experience. Whether it’s a firm or soft feel, a high-quality mattress ensures that guests’ bodies are properly supported throughout the night, reducing pressure points and allowing for deeper, uninterrupted sleep.
  • Duvets: A duvet isn’t just about warmth—it’s about comfort. The best duvets offer temperature regulation, keeping guests cozy without overheating. Soft, breathable duvets can transform a simple bed into a sanctuary for restful sleep.
  • Pillows: The right pillow is crucial for maintaining neck and spine alignment, especially for side sleepers. Guests need the right level of firmness to ensure they’re waking up with no aches or discomfort.
  • Linens: While often overlooked, the quality of bed linens plays a crucial role in the overall sleep experience. Soft, smooth sheets enhance the feel of the bed, contributing to relaxation and comfort. The right linens can turn a good sleep into a great one.


A solution for every guest: DaunenStep, Simmons and Frette

To address the growing demand for better sleep in hospitality, we partner with trusted brands like Simmons and DaunenStep to offer top-tier products that meet the highest standards of comfort and durability.

  • Simmons Mattresses: Known for their advanced pocketed coil technology, Simmons mattresses provide the ideal combination of support and comfort. Each coil is individually wrapped, ensuring personalized support for every guest. With natural materials like wool and cotton, these mattresses offer an eco-friendly yet luxurious sleep experience. Perfect for hotels looking to make a lasting impression, Simmons mattresses cater to a wide range of guest preferences, ensuring everyone wakes up well-rested.


Perfection to the detail: Natural Heritage by Simmon's. Picture credit: Alex Filz


  • DaunenStep Duvets and Pillows: DaunenStep’s natural goose down duvets are a game-changer when it comes to sleep quality. The breathable down offers superior warmth and softness, while also providing optimal temperature regulation throughout the night. Available in varying levels of firmness, DaunenStep pillows cater to different sleeping positions, ensuring every guest finds their perfect match.



Italian excellence: the quality craftmanship of DaunenStep. Photo credit: Alex Filz


  • Frette Bed Linens: Frette, with its heritage of creating exquisite linens, takes sleep to the next level with sheets made from the finest cotton. Renowned for their silky-smooth texture, Frette linens provide an unparalleled feeling of softness against the skin, transforming the act of sleeping into a luxurious, peaceful ritual. The superior quality of Frette bed linens adds the perfect finishing touch to any sleep experience, contributing to a sense of indulgence and relaxation.



Refined Elegance: the Hospitality Collection by Frette. Picture Credit: Alex Filz

Sleep: the investment that pays off

When it comes to hospitality, sleep isn’t just a necessity—it’s an opportunity. Offering the right sleep experience doesn’t only improve guest satisfaction; it directly impacts the success of your property. A better sleep experience leads to better reviews, higher return rates, and word-of-mouth recommendations.

By choosing high-quality products from Simmons, DaunenStep and Frette, hoteliers can create unforgettable experiences for their guests.

Discover the difference

Ready to offer your guests the ultimate sleep experience? Explore the collection of Simmons mattresses, DaunenStep bedding and Frette bed linens today and transform your hotel into a sanctuary of rest.

Visit our website https://shop.prima.bz or contact our style curators for advice: because a great night’s sleep is the foundation of a great hotel stay.

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