Articles that professional can write and grow their practice

World is searching online from basic food needs to luxury diamond needs; need for professional services is certianly not an exception. Professionals like CA, CS,CFA, CMA, Cost Accountant, Advocates and Financial service professionals need to build their online reputation to ensure growth in a digital world. Just to understand with example restaurants on zomato, doctors on practo have grown their business multifold times and today going digital has become neccessity for not only business but also professionals. On flip side who have failed to build there online reputation have remain stagnant or seen decline in their practice.

Best part of online reputation is without inviting your targeted audience for your business or profession they will get connected from accross the world through digital network.

" Blogs/articles are better than marketing/sales staff as online presence of articles works for you 24*7 worldwide "

Today many professionals face challenges on what type of articles one can write to build online reputation or how one can start writing articles or blogs for their professional service or business. Before coming to type of articles following five things you should keep in mind while writing article or blog

1) Write articles related to your services: If you write article about "How to apply for PAN card" then you will naturally get clients reaching you for need of PAN card. You can not expect client looking for "advocate representation services in high court" which is your core focus area. With article slowly and steadily you will build online reputation for your services. People known to you will recall that he/she is providing services in this particular area. On the other side person who doesnt know you can also reach you. For eg. if person providing accouting service has written an article like Nine benefits of outsourced accounting for SME and startups and

- Someone google the requirment of outsourcing accounting or want to search benefit of the same

- Can reach to your article as visitor

- Through your article he gets clarity on what is outsourced accounting and how it works

- Now there is more than 50% probablity that is he has any requirment for outsource accouting he will try to connect to the author of the article for service requirment. (without Advertisment) Further if location and commercials of prospect matches potential lead can be converted into potential client with immidiate contact.

Gradually you can also built your online reputation and come first on google search for your services without paying single penny. The bottomline is do write content related to your professional specialisation as this would be worth your efforts.

2) Do not copy paste: It is better not to write any article than copy/paste from other sites/articles. No denial if you take reference of a section in a particular act or relevant text of case law as it may require as a part of your research on the subject matter. the concluding factor is google do not rank(infact derank) such content and potentially you are inviting legal copyright trouble for you and your professional service business.

3) Stay open to share knowledge: It is important to share knowledge with open mind and heart. If you are not doing others are already doing it and getting benefit out of the same. Users need detialing in article like they are face to face with you and you are explaining them like FAQ. More time visitors spends on your page, higher are the chances that the page will be rewarded and ranked upward by google which will give you more visitors. 

4) Write what people are interested to read and not what you want to write: Although you have many topic in mind but ensure what people are intrerested in and what are their requirments. it also depends upon various other factors like circumstances prevaling in economy, changes in different legislations, etc. I shall deal with this subject seperately at bottom for "what not to write"/ "what should be avoided".

5) Share your article on social media (FB, Twitter,Likned, Whatsapp and Email): Articles sharing on social media will help your network with people to know about your tool to stay in mind of people around you. In addition to that it gives more data points to search engines like google from different IP address to evaluate your articles content ranking. And it can make your article searchable on google faster and competitive.

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Now coming to what you were looking for, In this article we have gathered what type of articles professional can write with examples;

1) Share your assignment experience: Just look at what nature of assignments you are handling and share article on that topic without mentioning client name (to secure confidentiality). Starting from how one got stuck into a particular problem and how your services helped him out. For example story shared of client who got stuck in property matter Do not give possession of sold house even if agreement is registered . Idea behind this is to provide expertise to not only your client facing this problem but also millions of people facing similar problem and looking for professional services. So when people google their problems they will connect to you via your article 

2) Share new updates on law with your comments and opinion: Circular, notification, changes in act, judgements of courts or tribunals in your practice area can be shared as article. Idea behind this is to showcase that you are tracking your field closely and you are expert in the same. For example supreme court judgement is shared as article with comments and summery for ready reference Supreme court judgement on section 29A of Insolvency and bankruptcy code, 2016 . This helps you to update yourself and also helps you to build online reputation for your professional practice amongst clients as well as other experts, who is biggest source of quality clients.

3) Sharing your study as analysis: You can share your analysis based on historical data or any other data points to showcase your expertise in the respective field. Analysis can be of market data or sections of acts or it can be views on different judgements of same/similar matter. For example How BSE sensex is likely to move during general elections 2019 in India or Section 14A read with Rule 8D. or Top 4 benefits of investing through SIP

4) Share guidance or advice :  You can share guidance or advice in your practice area. for example if you are dealing in loans you can share knowledge about CIBIL score, which general public may not be aware about and may be seeking information. Or you can provide guidance on protecting clients from getting cheated Feared of cheat while buying house?? Know simple steps to stay secured if you are advising regularly in property matters.

5) Simplifying particular sections or terms or decisions or news for general public: You can share your knowledge about tax, finance or legal matters by simplifying it for general public, this infact builds very good online reputation for professional service business. Common public find it difficult to interpret complex sections/terms/news/decisions, you as expert can simplify it for general public. You can make compilation for particular section by including bare act portion, important decisions on that sections and your views on the same.

6) Explaining step by step process: Don't worry that people will follow process you mentioned in your article and may not requrie your service. Those who want to do it themselves they will do it anyways. Sharing step by step process for any task is best way to showcase your hold over the subject or assignment. For example if you are providing services for registration of partnership firm or LLP you can share New process to reserve unique name for LLP through RUN-LLP and form Limited Liability Partnership through eForm FiLLiP or Stepwise process for New Registration under Shops and Establishment Act 2017 in Maharashtra (if you think about who will search step by step process, the answer is potential client)

7) Article as tips for benefit of general public: Everyone want benefit from their money or time. If you can write article on saving people's money, time, from trouble they face or helping them in their business growth through your tips, then you be sure that this type of articles can do wondors for your online reputation. For example tax saving article how to pay zero tax It can easily get viral if written in detail with 100% genuine efforts, with content which is not known to many people.

8) Important things about some law or subject: Often we come across articles saying 10 things you should know about saving tax, nine things about housing loan or eight things you should know about GST or five things you should verify before doing audit. Suppose you are reading some book and you got to know interesting facts about the subject, compile more of such things from different sources and compile as article in your words like 10 things about tax saving people dont know, or 10 common mistakes done by property buyer 

9) What not to write: Following things to be avioded while writing an article

Writing about yourself and your firm again and again and pushing your product or service, writing on something which may hurt someone or some group of people, writing bad about competitors, stealing someone else contents without their permissions(copy/paste), confidential data about someone which should not be disclosed in public etc. 

We hope this will help you in building online reputation for your professional service or business. If you are in professional services practice in area of tax, finance or legal you can create your profile as expert for free and write articles for free(infact we reward you for sharing each article) to build your or your firm's online reputation. Start building online reputation for your professional service business for free 

If you are first time writer, do not hesitate. Start writing, your articles will only make it better day by day for you and your professional service or business.

Thank you for sparing time to read this, hope this will be investment of your time . In case of any query on this article you can post your comments below in comment section.