Artificial Intelligence and the Future of Social Networking: Everything You Need to Know

Artificial intelligence, which has started to take place in the center of daily life with the developing technology, can be encountered in almost every field. Artificial intelligence is actively used in many different fields such as industry, industry, space technologies, information processing, especially health. Perhaps one of the most common application areas among these areas is the use of artificial intelligence in social networks. Thanks to the surprising data and high efficiency obtained from artificial intelligence applications in social networks, artificial intelligence is used in social networks in a multi-purpose way today. In this article, detailed information you need to know about the use of artificial intelligence in social networks has been compiled under the future of artificial intelligence and social networking.

What is Artificial Intelligence?

To put it simply, artificial intelligence is systems or machines that imitate human intelligence to perform given tasks (which are also called commands) and can continuously improve themselves according to the data they obtain. The most common examples are seen in automation systems, such as chatbots, smart assistants, systems that contain responses according to certain rules, such as bidding engines. While this is the case, we can see artificial intelligence applications effectively in today’s social media and social networking world. Social media is a broad framework that allows people to communicate and interact with each other, thanks to a series of platforms created for many different purposes. It is even possible to say that it does not have a frame. Considering that approximately 4 billion people around the world actively use social media, it is an inevitable fact that a technology such as artificial intelligence will be used in this field.

Artificial intelligence, which we see in many different ways, aims to provide a better social media usage experience to businesses and individuals in the social media field. Artificial Intelligence is a field related to highly hardware-enhanced thinking and big data analysis skill and transaction process. Thanks to these processing skills, besides analyzing the data very well, it is also possible to plan how to evaluate and respond to these data. Artificial Intelligence technology does not consist of multi-purpose, human-like robots that have taken over the world, and it is not designed and made available to replace humans. Contrary to popular belief, artificial intelligence technology is designed to significantly improve human skills and contributions, increase life comfort, and achieve maximum efficiency with minimum effort.

Impressive Cases for Artificial Intelligence in Social Media

The functioning of social media platforms is based on a system that works entirely with machine learning and thinking. The artificial intelligence algorithm stores the habits of each individual user (the pages they like, the content they interact with, the profile and pages they visit, and even the websites they visit outside of these platforms) and creates a user profile for each individual through this data. Thanks to the artificial intelligence in social media, the algorithm knows what you like and therefore what you want to see in the future and offers you relevant content in this context as a priority.

Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and all other social media platforms you can think of are based on artificial intelligence algorithms. Every post you come across on social media, every friend suggested to you to connect with, and every advertisement shown to you is presented to you according to your habits and connections in social and digital environments as an individual.

The artificial intelligence algorithm of social media collects information about you and recognizes you in order to serve you better. This information is not limited to which pages you visit. Where you live – down to your street address – your phone number, e-mail address, who your relatives and family members are, and even more personal and private information – your religious belief, financial information, etc. – are in the hands of artificial intelligence algorithms in the digital environment.

In today’s social media world, where artificial intelligence is so important, the media platform offers artificial intelligence to its users in many different ways. In this way, artificial intelligence allows social media users to have a better experience. Here are some examples of them:

1. LinkedIn and Bright

Bright, a company acquired by LinkedIn in 2014, is a job search initiative. It provides the best job-candidate matching service to bright users based on artificial intelligence technologies. To do this, of course, it applies the machine learning method. Along with Brigit, LinkedIn provides companies with more services in hiring the right person for a job, while trying to give candidates a good chance at job opportunities that match them. While LinkedIn does this based on experience, past recruitment models, account location, past work experience, and job descriptions, Bright has also modeled this technology with artificial intelligence, resulting in a much more effective study.

2. Pinterest & Corner

Pinterest recently acquired a data software company called Kosei that specializes in personalized recommendation modeling. This means Pinterest can now define object recognition to increase pins and product recommendations meaning what you see will be relevant to you and spam users/content no longer have as much access as they used to.

This, when paired with Pinterest’s Image Graph, will allow for image and search recognition tailored to the individual Pinterest user.

3. Chatbots

Automation is something I’ve been talking about a lot lately because it’s such a powerful way to connect with potential customers and allows you to manage your time more effectively. As mentioned above, what people are missing is the prominence of machine learning, a prime example of why Chatbots are the future of customer service. As humans, we are tired. Machines don’t. Chatbots provide the right kind of support based on patterns and behavior as well as help to get customer service solutions faster.

Facebook introduced a somewhat Chatbot-like feature, but instead of following the full route of AI, Facebook used prerequisite phrases to start a conversation between a business and a customer in difficulty.

4. Facebook Face Recognition

Facebook is focusing heavily on AI and has developed a facial recognition tool that makes it easy to tag a person in a picture within Facebook. Facebook is also looking for ways to increase the reach of businesses based on a user entering a hotel, restaurant, or street store and uploading a photo of that location. Facebook then uses its AI algorithm to offer the user a real-time discount or a special offer to do so.

Things to Use Social Media Platforms for Your Business

You have to implement many different strategies to develop your social media audience and retain your existing audience. You can strengthen your social media with strategies such as quality social media content and social media participation. In addition, you can use your social networks effectively with various social media tools based on artificial intelligence technologies. Today, corporate companies, brands, startups, or businesses can reach their target audiences in the easiest way through social media networks. These media tools basically allow you to serve your followers in the best way and keep your target audience in your hands while increasing your followers. Examples of these tools are:

·      Facebook Business: It is a tool developed by Meta (formerly Facebook), the largest social media tool, for Facebook and Instagram users and businesses. Thanks to this tool, businesses can use both social media profiles effectively. In addition, among the dozens of different features offered by Facebook Business, businesses can easily manage their social media profiles, as well as offer many statistics on their profiles.

·      Socialays: Based on artificial intelligence technology, Socialays is a tool that is actively used for important social media profiles such as Instagram, Facebook, Twitter. Thanks to Socialays, businesses enable to categorize the comments they receive from their followers on social media as positive, negative, and neutral. In this way, it is effectively analyzed how the followers react most to what type of content. Socialays also prevents spam comments, ad comments, or unwanted malicious comments on content.

·      Targeted Advertising Tools: By using targeted advertising tools, you can highlight your business on social media with a doping effect. Social media tools analyze your target audience very well and enable you to reach the audience you want to reach in the easiest and fastest way. You can reach the audience who is most interested in your services and products with targeted advertising activities in the best way.

·      Monitoring social media accounts: It processes text data found on social media and performs sentiment analysis to determine sentiment towards a company or brand based on keywords found in user comments. And it does this automatically.

·      WordStream: It is an artificial intelligence-based social media tool that analyzes the advertising work of companies using machine learning technology and improves their performance, evaluates PPC ads, and offers data-based recommendations. Regardless of small or large, it offers effective solutions in the advertising marketing of many businesses.

·      Pattern89: It is an artificial intelligence-based social media tool that makes basic advertising efforts such as suggesting channels, allocating budgets, optimizing bids easier and more effective for marketers, and offering various suggestions. In social media ads, it is effectively used in advertising works that include targeting followers and adjusting the budget accordingly.

·      Linkfluence: Based on artificial intelligence technology, Linkfluence is a media analysis tool for analyzing social media channels in general and evaluating followers. Based on the data provided by this tool, you can more easily identify your target audience, obtain social information, and prepare various types of content according to the recommendations provided by the tool. In addition, you can easily learn and evaluate exactly where your brand is in the sector and market you are targeting. It also evaluates the data flow for you on social media, where thousands or even millions of shares are made every day, and helps position your brand and social media accounts accordingly.

·      Cortex: In the social media world, perhaps one of the tools you will need most for your business will undoubtedly be Cortex. As a matter of fact, this tool, based on artificial intelligence technology, shows you what kind of content you can produce for your target audience. Your content, which is shaped according to the needs of your target audience, will help you stand out and become viral in a short time. You can also use this analysis tool for detailed competitor analysis. Cortex can also be considered as a customer-targeted visual suggestion tool.

·      Socialbakers: It is an artificial intelligence-based social media analysis tool that provides important analysis modules for social media accounts such as advanced content flow tracking, monitoring dashboard, and marketing dashboard. It allows you to monitor in detail how social media posts appear on all platforms and to access various statistical data. It also allows you to schedule your shipments using an intelligent system. Socialbakers, which was briefly acquired by Astute solutions in September 2020, later signed a new company called Emplifi with Astute solution in June 2021. Emplifi serves as an audax-powered Customer Experience platform.

·      HubSpot: It is a popular artificial intelligence-based social media management tool that allows you to prepare social media posts for the target audience. HotSpot is simple to use and has a user-friendly interface. You can easily create posts, write text and make various customizations, and you can also edit the meta text and title as you wish.

·      Sprout Social: Considered as an automatic social media platform, this tool is one of the most preferred platforms for community management. In this artificial intelligence-based social media tool, you can write automatic replies or tweets to respond to your followers and customers. In addition, you can manage your messages from a single place thanks to the control panel provided by the tool.

Social media is a huge world that serves its users as an indispensable tool in today's world. In this world, brands, businesses, and companies can only expand their customer portfolio and reach their target audiences with the right tools. In order not to fall behind this world, you can start working with the right tool for you right away.