Artificial Intelligence Lead Generation

With more and more businesses digitizing their customer acquisition and customer service processes, Artificial Intelligence tools have become an integral part of it. Specifically, Artificial Intelligence lead generation tools have revolutionized how companies and businesses generate their potential leads and assist their customers and clients in their sales journey.

Traditional lead generation processes handled manually used to be hit-or-miss campaigns. But with AI lead generation tools, and its ability to leverage data obtained, it can provide far more quality leads and increase the conversion rate. In this article, we will learn how AI can help you in the lead generation process and provide you with quality leads than the traditional method.

What Is Artificial Intelligence Lead Generation?

AI lead generation is an automated process where a tool equipped with AI collects data from your various in-house assets and marketing campaigns, such as content marketing, email marketing, website, socials, and more. The collected data will then be stored, ranked, and optimized in a lead-scoring process. The final data will then be used as leads for your sales team or other marketing campaigns.

This method is particularly attractive for large companies and businesses as it is all automated and requires little manpower. AI lead-generation tools also use automated chatbots to assist clients and customers in their purchase journey, significantly increasing the possibility of converting an organic lead to sales. It also helps in improving customer satisfaction and increasing the customer retention rate.

Since the whole lead generation process is automated, the number of leads you can generate increases compared to traditional methods. In addition, the tool relies upon data rather than intuition which significantly increases the quality of the leads it generates. With all of these features and capabilities combined, your business is bound to increase conversion and do more sales when using Artificial Intelligence lead generation.

How Can You Use AI For Lead Generation?

AI, short for Artificial Intelligence, is a system or program capable of performing a certain task without the input of humans. It uses Machine Learning algorithms to improve its understanding of the task and increasingly learns different methods of performing the task. Its continuous improvement is bound to improve its success in doing the task it is supposed to do.

Using Existing Digital Infrastructure

With AI used in lead generation, it can leverage your existing digital infrastructures, such as websites, CRM, and ERP systems. With access to the data, it will be able to understand and learn about the potential customers. This will help find and refine the leads and present you with quality leads.

Your existing digital assets are a goldmine for generating quality leads, as most of the traffic will be organic, which is a sign of quality leads that needs to be converted into sales.

Using Virtual Assistants Or Chatbots

AI-powered virtual assistants, also commonly known as chatbots, are another popular way of integrating Artificial Intelligence into lead generation. These smart assistant tools can answer questions, provide solutions, and generally assist customers visiting your website.

These AI assistants are also a very good way of generating quality leads by recognizing interested customers, analyzing data, and solving customer problems. These tools can either work autonomously or assist the customer service team in dealing with customers. They also help decrease the need for resources in customer service by taking care of basic inquiry responses.

Using Socials

Social media and the social presence of businesses and companies are necessary for this age. Social sites have been a go-to place for customer interactions and communication. These platforms are also great places to generate leads and assist customers in their purchase journey.

With AI, it can use the organic data collected from a business's social sites to generate leads. As these sites are concentrated on social interaction and communication, the data can be leveraged in various ways, including lead generation, customer insight, customer service, and feedback collection.

Using Content Marketing

Content marketing is another way of reaching customers. A business or company can create user-targeted content, increase engagement on the content, reach an expanded circle of a user, and thus, generate a ton of data that is useful in generating leads.

With AI having access to these data, it can arrange interested customers according to the purchase journey and then target them with email campaigns, re-targeting campaigns, and other marketing materials to ensure the leads are converted to sales.

The whole process may take enormous effort if done manually, but with AI, it can be done fast, more accurately, and with fewer resources.

Using Marketing Data

Marketing campaigns, such as display ads, video ads, search ads, etc., are also good ways to generate leads. AI can streamline the process of recognizing potential customers from the pool of marketing data and arrange them according to their purchase journey.

Benefits For Businesses Using AI For Lead Generation

Increase In Number Of Leads

Artificial Intelligence lead generation can increase the number of leads by a huge margin. The traditional method of generating leads which is done manually is often based on the intuition of the sales team, where potential leads often slip through the crack.

But with AI and the intelligence, it will collect by examining the available data based on mathematical models is far more efficient in recognizing the pattern of potential leads. This will significantly increase the number of leads generated from a particular source. It also helps rank the leads according to potential and interest, giving you quality leads.

Speed

AI lead generation is fast. Since everything is automated, these tools can work 24/7, examining data, sorting through it, and giving high-quality leads. The speed alone is one of the best benefits of using AI lead generation methods.

Accuracy

Since AI-powered lead generation tools are based on data, the accuracy of the leads generated is far higher than the manual method. Accurate leads often mean more sales and less wastage of resources in acquiring them.

Automation

AI lead generation is mostly automated. The process, from collecting data, sorting through them, and documenting the leads, often does not involve human intervention. The automation of the process means you have to allocate fewer to no human resources, minimizing the cost.

Better Insights

Another key benefit of AI lead generation is that you do not only get leads from the data. You will also get more insight into the market pattern, customer preferences, and sales pattern. Your business can further use this insight to improve your product or services.

How To Start With AI Lead Generation?

So, how can you get started with Artificial Intelligence lead generation?

AI lead generation tools and processes must be set up and optimized according to business and organizational procedures. The better it is optimized, the quality of leads you can generate. Setting up and maintaining an AI lead generation can be a hassle for many businesses.

Agencies such as Solution29 are there to help businesses outsource their AI lead generation system and handle the task for them. This will let your business focus on core tasks and leave the entire lead generation process to an expert team of the agency.

Outsourcing AI lead generation means you will only get the highest quality leads, saving time and resources in maintaining low-quality leads which will be handled by the agency. Contact us today to start pushing your business ahead in the digital race.