Attract the Right Partners with a Powerful Personal Brand

“If you want to build a standout professional and personal brand, you need to advocate not just for yourself, but advocate for others.” Tory Archbold

I am always asked what the logic is behind having a standout personal brand. Most importantly, what is a personal brand versus a business brand? How do you get the scripting, storytelling, and positioning right to connect with other like-minded people? My feelings on this are people will not connect with you unless they feel that you’re in alignment with the values, intent, and purpose of your business and service. If you understand who you are, are clear on your intent and purpose, and most importantly, anchor your storytelling to your values, you will attract what you deserve. Sounds simple, but I’m going to dive deep and tell you how I have managed to build powerful global brands while building my brand brick by brick, laying that foundation, anchoring it to my values, intent, and purpose to attract what I deserve while serving others.

To elevate your life and attract what you deserve you need to do the inner work on brand you and it’s what I consider non-negotiable. When you hit a roadblock and feel that you are off-piste it comes back to that age-old saying—you can’t attract the right people until you are right within yourself. It’s a tough process but I know it’s worth the pain. Creating the time to find balance in all parts of life so we are placed in a position to attract the miracles ready for us to receive is the first powerful step we can take. This means acknowledging and accepting who we face each day in the mirror—ourselves—and being happy with what we see and feel from the inside out.

Let’s start this process by talking about personal branding. Your brand must showcase who you authentically are. What do you see in the mirror? Do you understand who you are, your actual life story? Have you accepted what that story is? Are you in alignment with your truth? While you’re reading this, take a moment to reflect and give a silent nod of yes or no because most people around the world do not know who they are, let alone the power they can unleash within them to achieve great things because they fear claiming their crown by owning the truth of their story, their unique digital footprint, and the gifts they were given at birth.

Let me explain my situation and story to give you some perspective. For many years, while working in my own business, I had twenty-two staff, two personal assistants—one for business and one to help me navigate being a single mama bear of one—that empowered me to partner with the most incredible brands, celebrities, and influencers around the world. The non-glossy reality was I was wearing two masks and not owning my truth because I was afraid people would judge me if I told them what happened behind closed doors when I got home. I felt that if I was truthful about what was truly happening, all the trauma, drama, stalking, and harassment I went through with my ex, others would judge me.

The opposite happened as I claimed my power which is WHY you are reading this newsletter as it's likely you want to claim yours too! I created a FREE resource for you to understand the power of your own story using our 5 Point Story Framework which you can access here

The above information is an extract from my best-selling book Self Belief is Your Superpower available at all good book stores and audiobooks.

Trist it helped you stand in your power today.

Much love,

TORY xox