Augmented Times – Monthly Augmented Reality News – November 2024
🌱🥽🕵️Grégory MAUBON, PhD
Leading innovation, on the field, with purpose | #AugmentedReality | #Advisor | #UnSpeaker | #Industry #DataScience #AI #CultivatedMeat | PhD Astrophysics
[La version française de cette veille est disponible sur le site de RA’pro. La traduction est en partie assurée par « Google translate ». No AIs were injured in this production.]
Not much news in the world of AR in November 2024. As every year, we are starting to feel the effects of the CES in January and companies are keeping “hot news” to feed journalists! However, it is not all calm since we have the announcement of the merger of Windows 11 and Meta Quest headsets, as well as the appearance of an “XR headset” category in the Google store (not really an announcement but it promises a good surprise for 2025).
On the business side, two acquisitions to note: Zappar by Infinite Reality and Almer by Realwear. A historic company and a much younger one are changing owners to increase their development. A little surprise from Tiktok: the “beauty” filters will be much more regulated and some will even be prohibited for those under 18. This is an important awareness of the impact of these filters on the users of the application.
On the hardware side, we are seeing more and more new models of connected glasses based on the Ray Ban Meta (RBM) model. Even Apple seems to want to launch its own model. 2025 will probably be the year of RBM-like, there remains the question of opening the market, especially for devices that do not rely on a known brand and ecosystem.
And for uses, this month offers us something “robust” with the virtual fitting of Burberry and Avène which goes through Snap to raise awareness of the dangers of X-rays. We can say that this type of use of AR is very common but we must not forget that their impact is strong. Conversion and satisfaction rates are always excellent, so it is normal that brands use them. We could even ask ourselves the question of “why” some do not use it.
See you in a month!
The News
Microsoft officially announces the integration of Windows 11 into Meta Quest headsets. In December, it will naturally be possible to send Windows 11 desktops to a headset — on: November 20, 2024 – 8:01 am
Snap is launching its roadshow in India to strengthen its local developer ecosystem. From November 20 to 22, it will take place in the cities of Delhi, Bangalore and Mumbai. — on: November 19, 2024 – 04:04 PM
The EuroXR association would like to cordially invite you to contribute to the Special Issue titled “Sensors and Wearables for AR/VR Applications,” with Dr. Mario Lorenz from the Chemnitz University of Technology as the guest editor. — on: November 5, 2024 – 3:38 p.m.
AWE 2024 Europe: XR (and AR) industry more active than ever! – Augmented Reality – Augmented Reality
AWE EU 2024 in Vienna this week showed the face of a European and international XR industry teeming with ideas and innovations. So NO, XR is not only not on the way out, but it is probably more active than ever; AWE EU 2024 with its almost 2000 visitors, 140 speakers and 120 exhibitors is a good example. And somewhat unexpectedly (given the many recent announcements on new virtual reality (VR) products), the event gave pride of place to augmented reality (AR) in all its forms. — on: November 5, 2024 – 2:16 pm
The “XR headset” category has appeared in the Google Play Store. For the moment, Google is not giving details on the applications that could appear there. — on: November 1, 2024 – 8:43 am
Strategies, visions and discussions
The news broke in September, Microsoft has decided to end its Hololens range. On December 31, 2027, support and software updates will end. Until then, we can imagine that the features will be frozen and that users’ concerns will be finding a way to replace this hardware without starting from scratch. We offer you some ideas in this article, from a simple “plan B” to a more in-depth review of your XR strategy. — on: November 20, 2024 – 2:34 p.m.
Companies
TikTok is taking the initiative to block a number of augmented reality beauty filters for users under 18. The company will also educate filter creators about its issues. — on: November 27, 2024 – 9:36 p.m.
Infinite Reality continues its acquisition streak by purchasing UK-based Zappar, a pioneer in the world of augmented reality. — on: November 22, 2024 – 12:22 pm
After launching a successful Kickstarter earlier this year, Chinese company Rokid has just announced a partnership with eyewear brand BOLON to produce a Ray-Ban Meta equivalent in 2025 — on: November 19, 2024 – 4:00 p.m.
Autodesk has invested directly in GAMMA AR, a Luxembourg-based company specializing in the use of AR in construction BIM models. The company was a preferred partner of Autodesk. — on: November 18, 2024 – 11:18 am
Australian company Viewa is raising a pre-seed round to bring visualization tools to e-commerce sites. — on: November 18, 2024 – 11:15 am
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RealWear and TeamViewer acquire Swiss startup Almer to strengthen their remote assistance offerings. — on: November 14, 2024 – 3:23 pm
Apple is exploring the possibility of developing augmented reality glasses to expand its range. This is only a study at the moment and, based on Meta’s experience, the development time could take 10 years. — on: November 8, 2024 – 8:44 am
Hardware & Software
Vuzix announces the opening of the Z100 for sale at a price of $499/ These glasses have a monochrome display system and, in connection with a dedicated application, use AI as a user interface. — on: November 20, 2024 – 5:09 p.m.
Xiaomi could enter the smart glasses sector to take advantage of the success of Ray Ban Meta. The models manufactured by Goertek would be available in 2025 — on: November 14, 2024 – 8:11 am
Baidu is launching its own pair of smart glasses similar to the Ray-Ban Meta, for the Chinese market. The hardware will be equipped with the company’s AI and should not have a screen. They are expected to be available in 2025 — on: November 13, 2024 – 9:20 am
Amazon is developing its own augmented reality glasses to boost logistics efficiency. The model, named Amelia, is based on Echo Frames. — on: November 13, 2024 – 8:56 am
Niantic has just launched the “Niantic Spatial Platform” to bring together all of its creative tools. Over a million locations are now available in the Niantic map. — on: November 12, 2024 – 7:22 am
The uses
In this article, the use of several image-related technologies are presented in the context of surgery. — on: November 13, 2024 – 9:38 am
Avène publishes the results of its Snap campaign on raising awareness of the dangers of UV rays. The use of AR is clearly a factor in increased performance compared to other communication actions. — on: November 29, 2024 – 9:01 am
Burberry launches virtual scarf try on experience. — on: November 18, 2024 – 11:32 am
Cognac brand D’USSÉ uses augmented reality to promote a special box set, featuring performances by producer Hit-Boy — on: November 18, 2024 – 11:29 am
A concrete example of the use of augmented reality in Google Maps by Rock Paper Reality. If you are in Paris, you can access several experiences on symbolic places of the capital like the Eiffel Tower or the Pont des Invalides. — on: November 15, 2024 – 12:05 p.m.
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