August Newsletter
The AI Advantage in PR — A Deep Dive with Andrew Bruce Smith
On the latest episode of PRCA Fuse podcast, Farzana Baduel chats with Andrew Bruce Smith, a leading expert in artificial intelligence and its applications in digital PR, social media, SEO, and analytics.
Andrew has pioneered the adoption of AI content tools and has shared his expertise with over 3,000 organisations, including NATO, NHS, Specsavers, Sky, Jaguar Land Rover, and Disney. In this episode, they explore the challenges and opportunities of adopting AI in PR.
👀 Watch on Youtube
Apollo Tyres at the 1000 Miglia Green Rally
Our partners, Apollo Tyres Ltd, shine at the 1000 Miglia Green Event with Carice Cars' electric TC2, equipped with Vredestein Sprint Classic Tyres.
From Brescia to Rome and back, they championed eco-friendly mobility in classic car racing. Proud to partner with Apollo Tyres in promoting a greener future!
Farzana Meets BBC News Anchor Helena Humphrey in Washington DC
Curzon PR's CEO, Farzana Baduel, met with the BBC news anchor Helena Humphrey in Washington, DC.
While in Washington, DC, she caught up with our Curzon client, the Foreign Policy Institute at Johns Hopkins University, to discuss the recent launch of The North Africa Initiative (NAI). The NAI raises awareness of the region, focusing on energy, security, and migration.
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5 Steps to Choosing the Right PR Agency
Selecting the right PR agency is crucial for your brand’s reputation and success, whether you're a startup or an established corporation. This PR Insider blog by our media relations expert, Leticia Christy Callista outlines the five key steps to help you make an informed decision.
She explores key factors such as industry expertise, goals’ alignment, reputation, budget, and cultural fit. Read more to find the perfect PR partner for your business. 🤝
Read on PR Insider
The Streisand Effect
Don't let your PR efforts backfire! Our latest #PRInsider blog by our Marcomms manager, David Olajide, explores the origins, psychological underpinnings, and real-world examples of the Streisand Effect.
Learn why information suppression can backfire and how to navigate these challenges to protect your brand's reputation.
Read on PR Insider
Drive lasting change in your organisation with impactful, purpose-led, and outcome-driven strategic communications - that always lands.
Contact us and elaborate — then we can collaborate.
Wishing you a lovely month ahead,
Team Curzon