Australia votes "yes" to controversial social media ban

1/5 X Offers Ad Incentives for Shopify Merchants

X is rolling out ad credit matching for Shopify merchants, offering a chance to double their advertising budgets on the platform. The initiative is part of X’s ongoing push to attract small businesses and boost ad revenue amid declining interest from larger advertisers. While the offer seems appealing on paper, some critics question whether X’s current reputation and performance metrics are strong enough to deliver the ROI small businesses need. It’s a tempting opportunity for Shopify merchants, but only if the platform proves it’s worth the investment.

2/5 Australia’s Bold Ban on Social Media for Under-16s

In a move that’s raising eyebrows worldwide, the Australian government has voted to ban children under 16 from accessing social media apps without parental consent. The decision, aimed at protecting younger users from online harm, has sparked debates about privacy, practicality, and enforcement. Critics argue the ban might drive teens to riskier, less regulated platforms, while supporters see it as a necessary step toward online safety. As Australia blazes this regulatory trail, the world watches to see whether this approach could redefine how governments manage social media access for younger audiences.

3/5 YouTube Guides Creators on CTV Content

YouTube is helping creators adapt to the rising trend of connected TV (CTV) viewing, where audiences increasingly prefer long-form content on the big screen. In a recent update, YouTube shared tips for tailoring content to this format, encouraging creators to focus on high-quality visuals and storytelling to match the immersive CTV experience. With 65% of YouTube viewing happening on TVs, this shift presents opportunities - and challenges - for creators who built their following on short, mobile-friendly clips. As YouTube pushes for a balance between mobile and TV audiences, creators face the task of evolving without losing their core engagement.

4/5 Instagram Introduces Collage Option for Stories

Instagram has launched a new Collage feature for Stories, allowing users to mix and match photos and videos into customisable layouts. Positioned as a creative boost for casual users and brands alike, the feature offers a fresh way to share content without relying on third-party apps. While it’s a fun update, some critics view it as Instagram playing catch-up with TikTok’s endless creative tools. Still, for marketers, this new option could be a simple yet effective way to enhance engagement - if the platform’s algorithm gives Stories the attention they deserve.

5/5 Threads Tests Alternate Feeds to Boost Engagement

Threads is experimenting with displaying alternate feeds at the top of its main timeline, giving users quick access to different content categories. The move appears to be a bid to keep users engaged longer by offering more tailored browsing options, similar to Reddit or X’s curated lists. While this update adds a layer of personalisation, it raises questions about whether Threads is spreading itself too thin. With user retention still a challenge, will this new feature be enough to carve out a loyal audience - or just another shiny tool in a crowded social media landscape?

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