Automotive Ads That Sleigh The Competition! The Sequel.
Gemma Lovett BA (Hons), AffIMI, FCIM
Creative Lead at WDA Automotive Marketing - Helping automotive brands drive results
Ads That Sleigh The Competition! Pt 2: Last year we treated you to some examples of iconic Automotive Christmas Adverts… this year we have found a few more examples to put under the Christmas tree.
Mercedes-Benz – “Snow Date”:
The ad is called “Snow Date,” a story which revolves around two teenagers, a movie, heavy snowfall and of course, a Mercedes-Benz car. One of the teenagers is a boy, who reached the cinema, thanking his dad’s C300 for surfing through the snow with ease. But he discovers that his date is missing and what happens next will make you emotional for sure.
Lexus – “A December to Remember” Campaign:
Lexus has a tradition of releasing holiday-themed ads as part of their “A December to Remember” campaign, often featuring luxurious and gift-worthy vehicles. This opens in a boy’s bedroom as his father sits bedside, reading him a familiar tale about magic beans that grow overnight. Upon seeing his son is asleep, Dad turns off the light and exits the room. As the door closes, the boy sneaks out to the family’s front yard to pack a toy Lexus under the snow in hopes the story is true.
BMW – “Christmas Eve at BMW Group:
When it´s getting cold outside and the first snow has fallen Christmas Eve is coming closer and the production reaches its end-of-the-year break. Well, then it´s time to turn the lights off and…
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Bentley takes on a very special commission – “A festive tale from Crewe”:
Get into the festive spirit with a behind-the-scenes tale from the Bentley Factory this holiday season. Can you guess the mystery customer?
We had to mention this one, although not automotive-focussed (it does have a go-kart and a super important message). This one will tug at your heartstrings!
The GoKart – Sam Teale Productions Official 2022 Christmas Advert:
A heart-wrenching short film, called The Go Kart. Setting the scene with a struggling single father who is trying to make Christmas special for his son. It has been watched more than 10m times on Facebook. This ad was shot over two days in locations around Kirklees with a £4,000 budget. We believe that it rivals Christmas adverts made by the likes of John Lewis and Sainsbury’s.
You can read all about our previous collection of Ads That Sleigh The Competition! Pt 1 here
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