Award Nomination for Accessercise, as their work to create new opportunities for the disabled community is recognised at the British Diversity Awards.

Celebrating the organisations and individuals championing diversity across the UK, the awards promote the values of equality, diversity, and inclusion; values at the heart of the AccesserCise mission. Taking place just days after Disabled Access Day on the 16th March, the nomination highlights the progress made to break down barriers for people with disabilities, yet also the work that remains to be done.

Nominated in the Diversity in Technology (Disability) category, sponsored by BT Group, Accessercise is the first ever complete fitness app created specifically for people with impairments. With bespoke content, resource libraries, a built-in community, and multiple unique features, it aims to promote inclusion within the fitness industry. The app provides users with a directory of gyms and fitness facilities ranked for accessibility, a ‘build your own’ workout feature and a library of inclusive exercises.  

Founded by Britain’s World Champion Para-Powerlifter, Ali Jawad PLY , multiple World Champion sailor Sam Brearey and FT top ranked European lawyer & AEQUO founding partner Yulia Kyrpa 🇺🇦 , Accessercise aims to set a new standard for disability equality.

Reflecting on their nomination, Accessercise founder, Ali Jawad, said “In the realm of physical wellbeing, accessibility isn't just a convenience; it's the bridge to empowerment for disabled people. Breaking down barriers to exercise and activity isn't merely about opening doors; it's about unlocking the boundless potential within everybody. Accessercise is changing the language of inclusion and accessibility within the fitness industry allowing disabled people to exercise independently and educating practitioners in order for them to optimise their support for people with various disabilities."

As over 20% of the UK population have a disability, it is essential ensure that people with disabilities feel included in exercise provision. To work towards this goal, Accessercise have built strategic partnerships throughout the physical activity space. Last year, Accessercise announced their partnership with Future Fit, the UK’s leading health and wellness training provider, working together to increase representation, improve education, and embed accessibility into public consciousness. By working together, the organisations aim to alter the stereotypical perception of ‘fitness’ by having the disabled community represented in educational content, virtual opportunities and in-person events. Accessercise have also aided Future Fit in refreshing their Personal Training courses with additional knowledge on training people with disabilities included as standard, as well as helping to create further specialist education.

Speaking ahead of Disabled Access Day, Carl Richards MSc , Operations Director at Future Fit added “We are thrilled to see our partners, Accessercise receive this nomination, Ali and the team are educating not just our students and their app users, but the wider population about the need to support the disabled community, whose needs are often not thought about enough within our industry.”