B2B Email Marketing: What Content to Include
I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.
Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending.
There are three main categories of B2B emails, these include:
- Informative Emails
- Newsletters
- Transactional Emails
Informative B2B Emails
What differentiates this type of email is the importance of its content. The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. This type of email communicates things like policy updates, new product or service announcements, company changes, or upcoming speaking engagements or events.
B2B Email Marketing Newsletter
he function of a B2B email marketing newsletter is different from that of a B2C email newsletter. In B2C industries, marketers are primarily striving to promote goods and services to an individual. In a B2B sales cycle, there are usually more people involved in the decision-making process.
Transactional Emails
A transactional email is a message that follows an action carried out by a subscriber or a customer. An example of this type of email would be a welcome or thank you message for a download or purchase. This type of email is short and to the point but can help to provide customer satisfaction and trust.
Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts vaughan@theinfluencerproject.com; or call me on 0439 315 777.
Thanks!