Balancing UX and SEO

Balancing UX and SEO

UX and SEO have a strong connection. Getting one to work in favor of the other is essential.

Focusing on highlighting the right content is essential as UX and SEO have different requirements for high-performing content.

  • The key to a successful UX is to make the content concise and direct.
  • However, if it is too brief, search engines can have trouble interpreting and displaying your website.

Make sure there is enough content on each page, but deliver it in a way that is engaging and interactive for all users.

*This insight is adapted from Finding a balance between UX and SEO by Kristine Kalnina.

Diane M.

Human Factors, UX & UI Designer - Writer & Health Communicator. Superpowers include usability and making complex ideas simple and easy to understand. Federal Contractor. Front End Developer. Unicorn.

2y

Excellent article. Thank you.

Aurora Bryant

Web Director and Undergraduate Researcher for the Project of Sanitation Justice & Student @ San Diego State University. Majoring in Graphic Design. I am passionate about accessible design, community, and hill running!

2y

I strongly agree: the user experience begins with the moment they search for you. Having great SEO and UX overlap strongly even with different approaches, but both must work in unison. Good read!

CHESTER SWANSON SR.

Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer

2y

Thanks for posting.

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