bathroom&kitchen products From home accessories to home art
Hardware accessories become the second growth curve of bathroom enterprises

bathroom&kitchen products From home accessories to home art

bathroom&kitchen hardware accessories are an indispensable part of home decoration, they not only play a practical function, but also improve the beauty and taste of the home. With the development of the market and the needs of consumers, bathroom hardware accessories have gradually become artworks from simple home accessories, showing the creativity and ingenuity of designers. A wide variety of bathroom hardware accessories, including faucets, showers, hooks, shelves, towel racks, toilet seats, bathtubs, etc., they can be matched and selected according to different styles and themes to create a personalized bathroom space. Bathroom hardware accessories should not only focus on quality and durability, but also consider beauty and comfort, so that users can enjoy a high quality of life.

The value of hardware accessories in furniture accounts for 5%, but the operating comfort accounts for 85%, which shows the importance of hardware accessories in furniture.

Home hardware according to the setting can be divided into ordinary and special two categories, the former including hinges, hinges, slide rails, etc., the latter including bathroom hardware and kitchen pendants.

The value of hardware accessories in furniture accounts for 5%, but the operating comfort accounts for 85%, which shows the importance of hardware accessories in furniture.

01 The bathroom industry is composed of sanitary ceramics, faucet hardware, bathroom bath cabinet, bathtub bath room and other products. Sanitary ceramics include toilet seat, squat toilet, urinal, basin, etc. Faucet hardware includes shower shower, faucet, floor drain, pendant.



02 Bathroom hardware accessories market size accounted for more than 1/3

From China's point of view, the demand for faucets in the national bathroom components is about 400-550 million sets, and the demand for bathroom cabinets, shower rooms, and showers is about 120-150 million sets. From the perspective of the proportion of demand, the leading demand accounted for the highest proportion, reaching 47.8%.

According to the demand for different bathroom products and the average price of products, the market size of each market segment in the bathroom industry is obtained, of which the market size of faucet hardware is relatively large, accounting for about 31%, the market size of bathroom cabinets and toilets is about 26%, and the bathtub market is 4%.


03.1) The sales revenue of bathroom hardware exceeded 300 billion yuan

As the comprehensive competitiveness of domestic sanitary ware enterprises is getting stronger and stronger, the gap with foreign advanced sanitary ware enterprises in various aspects such as industry standards, product quality, production technology is getting smaller and smaller, driving the sales of sanitary ware hardware of domestic enterprises.

In 2022, the domestic bathroom hardware sales revenue reached 318.24 billion yuan, an increase of 2.98 billion yuan from 2021; It is expected that the domestic bathroom hardware sales revenue in 2023 is expected to reach 352 billion yuan.

2) Bathroom hardware import and export reached a new historical height

In 2021, driven by the strong demand of the global market, China's exports of hardware plastic sanitary ware products as a whole show rapid growth, exports and exports reached a new historical height, consolidating China's position as the first exporter of hardware plastic sanitary ware products. At the same time, the export volume and export volume of various sub-categories of products basically achieved double-digit growth.



04. Bathroom hardware accessories towards intelligence

As the continuous expansion of the intelligent toilet industry drives the overall market upward, it will also promote the intelligent upgrade of bathroom hardware accessories.

At present, there are smart shower room, smart towel rack, smart shower and other products on the market, smart shower room to add temperature control, LED video and other functions to improve the user bath experience, smart towels are equipped with sterilization, drying functions to ensure that the towel is dry and clean. topyoungs towels warmer has been working hard to innovate based on lifestyle.

topyoungs bathroom shower head


05. Hardware accessories become the second growth curve of bathroom enterprises

While ensuring the steady growth of smart toilets, many bathroom companies have gradually built bathroom hardware accessories into the second growth curve. Taking Wrigley Home as an example, in 2018-2022, the proportion of faucet hardware increased from 18% to 28%, and the compound growth rate of 13% in four years, of which the main products are shower showers and faucets, and the total income accounted for more than 20% of the total income.

Shower is the standard fittings of bathroom hardware in the decoration market.


topyoungs bathroom shower head


Suite sales to improve the rate of bathroom hardware and customer unit price

topyoungs bathroom series
topyoungs bathroom series


YOUNGS SANITARYWARE has been committed to high-end copper kitchen and bath products, quality and service as well as design are constantly updated.

topyoungs bathroom series


Set sales drive product allocation rate increase, taking Wrigley home as an example, 2022 shower shower/faucet/bathroom cabinet/bath screen allocation rate is divided into 81%/55%/31%/8%, the past few years shower and faucet allocation rate increased rapidly, bathroom cabinet and bath screen allocation rate is still low.

topyoungs showerdoor mixer shower set bathtub mixer


Hardware accessories become the second growth curve of bathroom enterprises

While ensuring the steady growth of smart toilets, many bathroom companies have gradually built bathroom hardware accessories into the second growth curve. Taking Wrigley Home as an example, in 2018-2022, the proportion of faucet hardware increased from 18% to 28%, and the compound growth rate of 13% in four years, of which the main products are shower showers and faucets, and the total income accounted for more than 20% of the total income.

topyoungs showerdoor mixer shower set


topyoungs sanitary ware based on hardware industry technology innovation, improve product quality and design level. We are committed to meeting the diversified needs of consumers.

topyoungs showerdoor mixer shower set


in the face of carbon neutral pressure, in the process of product upgrading will focus on improving energy conservation and environmental efficiency. Reduce energy consumption and emissions in the production process, improve resource utilization and recycling utilization, and pay attention to water saving, electricity saving, intelligent and other characteristics in product design.


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