Bazaarvoice Huddle: Vol. 1
Bazaarvoice
Helping thousands of the world's leading brands and retailers to inspire confident purchases.
Get the latest coverage of standout marketing campaigns, creator collaborations, commerce topics, and emerging trends.
🍫 Food and beverage notable product launches
👠 Beauty brands going all in on social
📖 Coffee break read
🪀 The evolution of games and a clever campaign
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💡 Social platform updates
🌟 Creator campaign crush
Move over avocado toast. We loved this recent creator campaign by Breakstone’s showcasing the versatility of cottage cheese as a snack, ingredient, or topper. By partnering with creators, they've been able to highlight unique ways to incorporate this timeless staple into modern dishes. Click to watch one of our top picks.
💥 Meanwhile, in the world of influencers…
Coachella may have been an influencer marketing playground in the past but lots of attendees noted this year felt different with some brands scaling back on influencers (like Revolve) and others going all in on one (à la Poppi and Alix Earle). What should brands make of this?
The days of brands sending an army of mega influencers to Coachella are numbered. According to Courtney Keats, Creator Marketing Team Lead at Bazaarvoice, “Consumers are increasingly craving organic authenticity and brands will need to shake up their influencer strategies accordingly.” By focusing on meaningful partnerships with smaller creators or going all in with a select few, brands give fans what they want: real connections and a sense of community.
In our upcoming Brand Builders, dive deeper into this topic to explore how brands can adapt their strategies for authentic connections.
👋 That’s a wrap!
Drop your thoughts and questions in the comments; we’d love to hear from you! We’ll see you in the next one.