Bazaarvoice Huddle: Vol. 5
Bazaarvoice
Helping thousands of the world's leading brands and retailers to inspire confident purchases.
Get the latest coverage of standout marketing campaigns, creator collaborations, commerce topics, and emerging trends.
💐 Consumers' fragrance fixation
🧀 Perfect timing: Influencer campaign wins
🥒 Here’s what’s trending on social
Recommended by LinkedIn
💡 Social media updates
🌷 Speaking of fragrance…
As we mentioned—the fragrance business is booming. But brands face a challenge: How can you sell fragrances online without customers being able to smell them? While recommendations from creators on PerfumeTok may be enough to persuade some shoppers, it won’t be enough for many. Click the image to discover the ingenious solution Molton Brown came up with, in collaboration with Bazaarvoice, to inspire customer confidence in scents "unsmelled".
✨ Meanwhile, in the world of influencers…
The summer of sport transformed athletes into influencers, and this shift will last long after the season ends. While the partnership between brands and athletes is not new, the ability for athletes to pull in sponsorships has become increasingly tied to their social media presence. This was nowhere as apparent as at the Paris Olympics where consumers couldn't get enough of watching athletes take them behind the scenes of life as an Olympian.
Brands who were able to get their products into the hands of athletes and featured in hauls, fit checks, or vlogs were the real winners because it felt more organic even though we know often it was paid. "Even when consumers know they are being advertised to, they want it to feel authentic and genuine," says Lauren Venticinque , Senior Marketing Communications Manager at Bazaarvoice.
👋 That’s a wrap!
Drop your thoughts and questions in the comments; we’d love to chat!
See you in the next one.
3X President's Club Winner 💎| Top Revenue Driver ⤴ | Sales Enablement | Enterprise Sales Leader | SaaS & Tech Sales Professional | Operations Management | UGC & Creator Marketing | Leading High-Impact Sales Teams
4moLoved this insight! The summer of sports truly turned athletes into influential digital voices. The way brands that integrated their products into authentic moments, especially at the Paris Olympics, came out on top is spot on. It’s clear that consumers value authenticity, even when they know there’s a marketing angle involved. 🙌🏽
Global Social Media Manager @ Bazaarvoice
4moI have personally made the TikTok cucumber salad and it was delicious 🫡