Beat the January Blues with Feel Good Rewards

The holiday lights are packed up, the last of the Christmas leftovers are gone, and the festive buzz has settled, leaving everyone back in their routine with not much to look forward to.

January is a time when people are watching their budgets and being thoughtful about spending, but this slower season is a great chance for brands to connect with their customers in a more meaningful way… but how?

Offering rewards to brighten the mood: a little perk goes a long way

According to a UK Consumer Spending Report, 44% of Brits experience financial strain after Christmas, with many tightening their belts as they recover from the festive spending spree.

For retailers, this is the perfect chance to brighten someone’s day and boost customer loyalty by offering rewards that feel like a little treat. Whether it’s a surprise points boost, exclusive discounts or cash-back incentives, these small but thoughtful gestures can really lift spirits and keep customers coming back - no matter how dreary the month may be.

Surprise rewards & points boosts: a little lift when it's needed most

A little surprise is always appreciated. A points boost or an unexpected reward has the power to turn an ordinary day into something special. It's like your brand saying, "Hey, we see you, and we think you're great!" Often, it's the simplest gestures that bring the biggest smiles.

Exclusive offers & discounts: VIP treatment for January

Who doesn’t love a good deal? Offering exclusive discounts in January, right after the holiday splurge, can make customers feel like they’re part of something special. A simple “10% off your next purchase” or early access to a New Year’s sale can be just the nudge they need to come back. In fact, KPMG’s 2019 report found that 58% of UK shoppers are more likely to stick with retailers who offer tailored deals, especially during tight times like January. Small perks, big impact!

Encouraging self-care and wellness initiatives: helping customers recharge after the holiday rush

It’s no secret that January is the month when many people hit the reset button, looking to embrace healthier habits and recover from the indulgences of the festive season.

After the holidays, many people shift their focus to health and wellness, with nearly 40% of UK adults prioritising fitness and dieting, according to Mintel. But staying motivated during the grey, chilly days of January isn’t always easy. Retailers can step in to help by offering rewards that align their offerings with the January mindset of self-improvement and wellbeing.

According to a YouGov study, 27% of UK consumers said they are more likely to shop with brands that align with their personal health and fitness goals, especially in January when they want to get back on track.

A study by LoyaltyOne found that 56% of UK shoppers are more inclined to return to a retailer that offers a personalised loyalty program, particularly one featuring perks related to self-care or wellness activities. It’s a great way to connect with customers and keep them coming back for more.

Launching community challenges and engagement campaigns to combat the blues

A recent survey from the UK’s Mental Health Foundation revealed that 43% of people feel more stressed in January compared to other months of the year.

January can be hard work, but it’s also the perfect time to rally your community and spread some good vibes. Why not kick off the year with wellness-inspired loyalty campaigns that bring people together and help them start 2024 on the right foot?

From supporting self-care routines to encouraging feel-good habits, these little acts show your customers you’ve got their back. Plus, who doesn’t love a brand that feels personal, connected and ready to give that extra nudge just when it’s needed most?

Wellness challenge: Tackling the blues together

How about kicking off a fun community challenge focused on boosting both physical and mental wellbeing? Picture a "New Year, New You" challenge where customers can dive into fitness goals, mindfulness activities or simple acts of kindness. It’s all about creating a sense of camaraderie and support while giving everyone something positive to focus on during the usually tough January slump.

Tied to rewards & motivation

Turning these initiatives into a game with loyalty points or exclusive rewards adds an extra layer of fun. Customers can rack up points by joining in, hitting milestones or sharing their progress on social media. It’s a great way to keep things exciting, rewarding customers for doing something good for themselves and the community, all while building a stronger connection with the brand.

Creating a supportive community

Along with the rewards, it’s all about creating a sense of community. Create fun online spaces where participants can share their progress, cheer each other on and celebrate wins. Whether it’s a Facebook group, a catchy hashtag or a forum on your app or website, these spots can help customers feel connected and keep the winter blues at bay.

Creating “Exclusive Experiences” to look forward to during January

Offering exclusive experiences through your loyalty program gives customers something to look forward to and keeps the excitement going! These special perks not only lift their spirits but also strengthen brand loyalty by offering something fresh and fun during a time that can feel a little meh. It's a win-win!

Offering access to special events, member only giveaways or competitions

One way to beat the blues is by giving your loyalty members access to exclusive events or experiences they can get excited about. Whether it’s a virtual event, a hands-on workshop or a sneak peek at a new product launch, create something that offers a delightful "mental escape" from the winter blahs. Throw in an exclusive giveaway or competition and you’ve got an exciting way to keep your customers engaged and smiling!

Sharing uplifting content & encouraging gratitude: a strategy to combat the January funk

This is where loyalty programs can work their magic, lifting customers' spirits and spreading some good vibes!

Sharing uplifting content and resources

Loyalty programs are about so much more than just points and discounts—they can be a burst of positivity! In the gloomy month of January, brands can send out fun emails, app notifications or social media posts with uplifting articles, motivational videos and feel good stories to help beat the post-holiday slump.

Encouraging gratitude and reflection

Research shows that practicing gratitude can work wonders for your mental health, shifting focus from stress to appreciation. A study by the University of California found that people who regularly practice gratitude feel happier, less stressed and more connected to others.

Loyalty programs can bring this to life by celebrating customers' achievements and milestones. By highlighting their wins and positive moments, you’re giving them a reason to feel good about themselves - perfect for lifting their spirits during those slow, wintery months!