Become an expert at being you

How are you disrupting the sales status quo?

More importantly, how are you disrupting your own sales status quo?

How are you challenging it in your day to day selling?

An individual’s ability to anticipate and adapt to change is critical to their ability to achieve their personal and career goals in both the short and long term.

While it’s important to be able to adapt to change, I believe that if you want to have long-term success in sales then you also have to become an initiator of change.

This means you have to change how you learn, how you behave and how you envision success for yourself.

You can’t wait and become just a follower. Followers get squeezed.

For instance, no one can dispute the impact technology has had in disrupting how we communicate and conduct business.

Yet, I find it ironic how the disruptive power of technology is being used to demand greater conformity from its users.

This particularly appears to be happening in sales.

You get trained to a specific sales methodology.

You get haltered to a process-based metric that is driven by the technology you use.

Then managers use spurious data correlations generated from the technology you use to insist that you talk this way and write that way.

Seemingly the goal is to turn all sales reps into robotic clones of some idealized version of a “top” sales person that will reliably execute an unchanging sales process on buyers that all respond in the exact same manner.

Which is the absolute wrong approach and one that you should resist at all turns.

You are your own person.

The most effective version of you is not as an expert of some sales methodology but as the expert of being you. And selling like you.

Good selling,

Andy