Last month, we held our end of year review, which saw Caspar, the Influencer team and I celebrating another incredible year, after seeing an epic 370% YOY growth. This growth is a testament to the amazing work of the Influencer team, who have well and truly cemented themselves as industry leaders and innovators. We’ve got lots more exciting projects to announce over the coming weeks so stay tuned! And, if you’re interested in learning more about Influencer and how we can work together, please do not hesitate to get in touch with our team. Personally, one of my proudest achievements this year has been the launch of mine and Caspar’s podcast, Mentors. Throughout the series, we’re joined by hugely successful entrepreneurs and business leaders including Jamie Laing and Ed Williams, founders of Candy Kittens, Nick Beighton, ex-CEO of ASOS, and Venetia Archer, founder of Ruuby, as we dive deep into their own experiences with mentorship. Click here, to listen to the series now!
- BeReal downloads up 315% this year;
- 64% of people seek brand connection;
- Adidas launches personality-based metaverse avatars;
- 92% of Gen Z want to use AR for shopping;
- Instagram verifies 35 virtual influencers; and
- In 2022, TikTok’s ad revenue is expected to reach $11.64 billion.
- 57% of customers increase their spending when they feel a strong emotional connection to a brand;
- 9 out of 10 consumers will purchase from brands they follow on social media;
- 88% of people on TikTok report that sound on the platform is central to the overall app experience;
- Online video is set to grow 14% a year as consumers continue to embrace streaming and advanced TV;
- Baby boomers’ top short-form video preference is news/politics;
- 52% of Gen Z gamers would like to make money in the metaverse; and
- 64% of people want brands to connect with them.
- Spotify sheds light on Arab female artists in the heart of Times Square in New York;
- Adidas goes sci-fi with personality-based metaverse avatars;
- Snapchat adds new ASL alphabet lens to improve awareness around sign language;
- French social media platform BeReal capitalises on the quest for authenticity on social media with downloads up 315% this year;
- TikTok’s partnership with Cannes Film Festival will bring back backstage access to the festival;
- Meta tests new tools for creators to sell virtual goods and experiences in its metaverse platform Horizon Worlds;
- Chipotle lets Roblox players roll virtual burritos into real food; and
- The NBA and Google gamify playoffs with virtual app experience.
- Influencer marketing has grown from $1.7 billion in 2016 to an expected $16.4 billion this year;
- Instagram verifies 35 virtual influencers;
- TikTok tests a ‘Watch History’ feature;
- Snapchat reports 92% of Gen Z want to use AR for shopping;
- 51% of marketers say they plan to review their digital or experience agencies in the year ahead;
- TikTok’s ad revenue is expected to triple this year to $11.64 billion;
- 55% of marketers believe the metaverse will have a positive impact on marketing; and
- Snapchat adds new assistive device animations for bitmoji characters to maximise inclusion.
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Helping businesses achieve a competitive edge through professional visual communication and printing using my years of experience. | Logo Design | Brochures | POS | Branding | Printing | Flyers | Business Cards | Banners
2yBen, thanks for sharing!
Founder @ AtalPay® | Payment Banking | E-commerce | Neo Bank.| Economist | M & A Specialist | ATS (Project Funding :100 Million to 5 Billion).
2y🇺🇦 Ben Jeffries nice 👌
Weekly insight from the world of advertising | CEO & Co-founder of Influencer | Speaker | Forbes, The Drum, Adweek, Social Media Week + YPO
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