The Benefits of Effectively Utilizing the Digital Avenue & Why You Should Outsource.

Every business today operates in this rapidly expanding digital landscape. Some have a small digital presence, maybe just a website that is little more than a static information portal or electronic brochure. Others digitally engage their customers, partners, and other stakeholders much more extensively through social business, online collaboration, webcasts, video, and more.

Digital strategy and the integration of digital technologies into companies’ strategies and operations in ways that fundamentally alter the value chain is emerging as a significant source of competitive advantage and driving dramatic changes in the products and services companies bring to market, as well as how they do business.

At this point, the extent of an company’s involvement in the digital landscape generally mirrors its industry. In some industries, digital has become the primary way to interact with customers. For customers in media, entertainment, travel, and financial services an effective digital strategy is a critical requirement. In other industries the need is less urgent right now, but before not too long every company in every industry will need a digital strategy that shapes its digital presence.

The digital landscape and the performance of the business’s digital presence within that landscape has grown in size to such an extent, as reflected by the increasing amounts of budget allocated to it, that neither IT nor marketing can handle it alone. The scope and complexity of the digital landscape has evolved and expanded fast. In addition, the importance of the organization’s digital presence grown even faster; that’s why every organization needs outside help.

U.S. annual e-retail sales surpass $300 billion for the first time

How many businesses have time to manage their own website effectively, make critical updates and enhance required features? Initially, keeping this type of work in-house does seem like the easier thing to do and may even seem the most cost-effective thing to do. Ultimately however, outsourcing website management could be the best decision you will ever make. Ease the burden of website maintenance by outsourcing.

Managing a website in-house can often be an expensive task. If you are considering hiring new personnel to manage the website and associated functionality, you will also need to consider the expenses associated with a new hire.

Expensive items like salary, benefits, payroll taxes and etc. are typically higher than paying for an outside source. Additional items that can raise your expense often include computers, hardware and software for related tasks. Your new employee may also need training to learn the website software or to attain additional website expertise. Don’t forget to consider overhead costs associated with the employee search, interview processes and any fees related to advertising the new position.

All of a sudden, your costs add to much more than you would spend if you are considering outsourcing website management, design and development. Think about it… would you rather hire a new website manager around $70,000 a year (or more), plus hiring expenses or would you rather outsource website management to an expert for a much lower cost? Outsourcing website management can help keep your overhead low, and revenue high.

Outmanaged.com is an experienced Digital Presence Management company with over 19+ years of experience, 12 Awards and a team of industry experts ready to build your online presence, grow your business and provide support for your ever changing digital needs - We are your Digital Presence Outsource Team.

Resources:

• Internet Retail 2015 Report
• Mobile Commerce is now 30% of all U.S. e-commerce
• Online sales will reach $523 billion by 2020 in the U.S.
• 2016 US Census 1st Quarter Report