9 Best GoHighLevel Alternatives & Competitors In 2025

GoHighLevel is not a perfect fit for every business. Its steep learning curve, premium pricing, or lack of specific features may prompt some users to explore alternatives.

The good news is that there's a wealth of options for businesses seeking similar tools, ranging from beginner-friendly free platforms to comprehensive all-in-one solutions that rival GoHighLevel in functionality.

The platforms we explore here aren’t just competitors—they’re game-changers in their own right, each with unique strengths designed to address different needs.

Whether you’re a solopreneur seeking simplicity, an agency scaling operations, or a business with specific marketing goals, these alternatives have you covered.

Let’s uncover the 9 best GoHighLevel alternatives and competitors for 2025 and explore how each excels in meeting distinct business needs.

9 Best GoHighLevel Alternatives & Competitors [Free & Paid]

1. Systeme.io: Best Free GoHighLevel Alternative

Systeme.io is an all-in-one marketing platform that excels in simplicity and affordability.

Its intuitive interface and completely free plan make it a standout choice for those seeking a cost-effective alternative to GoHighLevel.

Systeme.io enables users to create sales funnels, send email campaigns, manage online courses, and even host webinars—all without the need for technical expertise. For businesses looking to build and scale on a budget, Systeme.io offers unmatched value.

For those starting with minimal budgets, Systeme.io eliminates the need to juggle multiple subscriptions.

Key Features

• Sales Funnel Builder: Create sales funnels with a simple drag-and-drop interface. Pre-designed templates for landing pages, sales pages, and upsells simplify the process, enabling you to launch campaigns quickly.
• Email Marketing: Build email lists and send automated sequences based on customer behavior. Advanced segmentation ensures personalized communication, improving conversion rates.
• Course and Membership Hosting: Host and sell online courses with built-in tools for managing memberships. Offer gated content to subscribers, creating additional revenue streams.
• Affiliate Program Management: Set up and manage affiliate programs to boost sales through partnerships. Built-in tracking tools make it easy to monitor affiliate performance.
• eCommerce Integration: Sell physical or digital products directly through your website, complete with order tracking and payment processing.

Pros

• Free plan: Offers excellent value for startups and solopreneurs.
• Beginner-friendly: No steep learning curve.
• Comprehensive toolset: Covers everything from funnels to eCommerce.
• Unlimited options: Higher-tier plans unlock unlimited funnels, emails, and courses.

Cons

• Limited customization: Advanced users may find design options restrictive.
• Fewer integrations: Limited compatibility with third-party apps.

Pricing

• Free Plan: Includes essential features.
• Paid plans start at $27/month, scaling with your business needs.

Get Started With Systeme.io For Free

2. ClickFunnels 2.0: Best Alternative to GoHighLevel with Funnel Specialization

ClickFunnels 2.0 has evolved far beyond its original reputation as a funnel-building platform.

Its latest iteration offers a comprehensive all-in-one solution for marketers, coaches, and entrepreneurs.

From CRM tools to eCommerce capabilities, ClickFunnels 2.0 now rivals GoHighLevel as a multifunctional platform while maintaining its specialization in creating high-converting funnels.

What sets ClickFunnels 2.0 apart is its focus on optimizing the customer journey. It provides tools to build sales funnels and integrates seamlessly with other business processes like email automation, membership site management, and eCommerce.

ClickFunnels 2.0 delivers a powerful solution for businesses prioritizing lead generation and revenue optimization.

Key Features

• Funnel Creation and Optimization: Design and implement funnels tailored to every stage of the customer lifecycle. Leverage one-click upsells, downsells, and advanced analytics to maximize conversion rates.
• CRM Integration: Track customer interactions and segment leads for targeted marketing campaigns. Build stronger relationships with actionable insights into buyer behavior.
• Membership Sites: Offer gated content and manage subscription plans with ease. Monetize courses or exclusive content directly through the platform.
• eCommerce Capabilities: Host products, manage inventory, and provide seamless checkout experiences. Features like global products allow inventory sharing across funnels.
• Marketing Automation: Create workflows that automatically nurture leads and guide them through the sales process. Set up email and SMS campaigns triggered by user behavior.

Pros

• Versatility: Combines all key marketing tools in one platform.
• Specialized funnels: Industry-leading tools for creating high-converting sales processes.
• Scalability: Suitable for small businesses and large enterprises alike.
• Community support: Extensive training resources and an active user base.

Cons

• Cost: Higher-priced plans may be inaccessible for startups.
• Steeper learning curve: Requires time to fully leverage its potential.

Pricing

• Starts at $97/month, with higher-tier plans offering expanded features.

Get Started With ClickFunnels For Free

3. Keap: Best Go High Level Competitor for Small Business CRM & Automation

Keap, formerly known as Infusionsoft, is a robust CRM and marketing automation platform designed specifically for small businesses.

It combines email marketing, lead management, and payment processing in one intuitive tool.

Keap shines when it comes to automating workflows, making it a fantastic choice for service-based businesses that need to streamline client management and routine tasks.

Its focus on simplicity ensures that even non-tech-savvy users can create effective campaigns, schedule appointments, and collect payments without jumping between multiple platforms.

Key Features

• Automated Lead Capture and Nurturing: Use customizable forms and landing pages to capture leads from your website or campaigns. Automatically segment leads and send personalized follow-ups, ensuring you stay engaged without lifting a finger.
• Email and Text Marketing: Send targeted email campaigns with advanced personalization options to boost engagement. Text messaging adds another layer of immediacy, ideal for appointment reminders and flash sales.
• Appointment Scheduling: Clients can schedule meetings directly through Keap’s built-in calendar, reducing administrative overhead. Automated reminders ensure appointments are never missed.
• Invoice and Payment Management: Create and send professional invoices directly from the platform. Integrations with popular payment gateways like PayPal and Stripe streamline revenue collection.
• Sales Pipeline Management: A visual pipeline helps you track deals, follow-ups, and stages, ensuring no opportunity slips through the cracks.

Pros

• Service-oriented tools: Ideal for businesses that rely on appointments and invoices.
• User-friendly design: Simplifies complex tasks like automation and pipeline management.
• Great integrations: Works seamlessly with platforms like QuickBooks and Zapier.
• Personalized automation: Tailors interactions based on lead behavior.

Cons

• Pricey for beginners: Entry-level plans may be too high for startups.
• Limited advanced marketing tools: Not as comprehensive as platforms like HubSpot.

Pricing

• Starts at $249/month, with scalable options based on business size and needs.

Get Started With Keap CRM For Free

4. HubSpot: Best for Enterprise-Level CRM and Marketing

HubSpot is a household name in the marketing and CRM space and for a good reason.

Known for its enterprise-grade capabilities, HubSpot is a comprehensive platform that integrates CRM, marketing, sales, and customer service tools.

Its free CRM is particularly appealing to beginners, while premium features cater to advanced marketing and sales teams.

Key Features

• Free CRM: Manage contacts, track deals, and view customer interactions without spending a dime.
• Marketing Hub: Run email campaigns, create landing pages, and automate marketing workflows.
• Sales Hub: Tools like email tracking, meeting scheduling, and pipeline management empower sales teams to close deals faster.
• Customer Service Hub: Build a knowledge base, manage tickets, and provide live chat support for superior customer experiences.
• Content Management System (CMS): Create and optimize websites with built-in SEO tools.

Pros

• Scalable for all sizes: Suitable for startups and enterprises alike.
• Holistic solution: Combines marketing, sales, and service into one cohesive platform.
• Extensive resources: Access to an academy, community forums, and certification programs.
• Powerful free tools: Excellent starting point for small businesses.

Cons

• Expensive premium tiers: Advanced features come with a steep price tag.
• Complex for beginners: The wide range of tools can be overwhelming initially.

Pricing

• Free CRM available.
• Paid plans start at $50/month, with enterprise options exceeding $3,000/month.

Get Started With HubSpot For Free

5. GetResponse: Best HighLevel Alternative for Email Marketing and Automation

GetResponse has evolved from an email marketing tool to a full-fledged marketing automation platform. It remains a standout option for businesses prioritizing email campaigns, webinar hosting, and landing page creation.

GetResponse's focus on lead generation and audience engagement makes it a formidable competitor to GoHighLevel.

Its AI-driven tools help businesses craft personalized customer journeys that convert leads into loyal customers.

Key Features

• Email Marketing Automation: Create drip campaigns, segment lists, and trigger emails based on user actions. AI recommendations optimize subject lines and delivery times for better results.
• Webinar Hosting: Host live or on-demand webinars to educate and convert your audience. Integration with landing pages ensures a seamless registration process.
• Landing Page Builder: Design professional landing pages with drag-and-drop simplicity. A/B testing tools help identify the most effective designs.
• E-commerce Integration: Promote products with automated cart abandonment emails and product recommendations. Syncs with platforms like Shopify and WooCommerce for streamlined operations.
• Advanced Analytics: Track engagement metrics to measure the success of your campaigns. Heatmaps provide visual insights into customer behavior.

Pros

• Webinar hosting: Unique feature not found in many competitors.
• AI-driven tools: Enhance campaign performance with minimal effort.
• Budget-friendly options: Scales well for businesses of all sizes.
• Seamless integrations: Works with major eCommerce and CRM platforms.

Cons

• Focus on email: May not fulfill broader business needs.
• Limited design flexibility: Templates can feel restrictive.

Pricing

• Plans start at $15/month for basic features, with premium tiers available for advanced users.

Get Started With GetResponse For Free

6. Monday.com: Best for Project and Workflow Management

Monday.com is a versatile work operating system that excels at project management, team collaboration, and workflow automation.

While primarily known for its task management features, Monday.com offers tools that can double as a lightweight CRM and marketing platform, making it a viable alternative to GoHighLevel for businesses focused on operational efficiency.

Monday.com continues to stand out for its flexibility and adaptability. Whether you need to manage leads, track projects, or streamline communication, its visual and customizable boards make complex workflows easy to manage.

Key Features

• Customizable Workflows: Design workflows that match your processes, from task assignments to lead tracking. Automate repetitive actions like status updates or follow-ups, saving time and reducing errors.
• CRM Functionality: Use Monday.com’s customizable boards to manage contacts, track sales pipelines, and nurture leads.
• Marketing Campaign Tracking: Plan and monitor marketing campaigns with timeline views and progress tracking.
• Team Collaboration Tools: Built-in chat, file sharing, and task comments keep everyone aligned.
• Advanced Reporting: Generate visual reports to track performance, project timelines, and team productivity.

Pros

• Highly flexible: Adapts to any business process or industry.
• Collaboration-friendly: Ideal for teams working on shared goals.
• User-friendly interface: Visually intuitive with drag-and-drop functionality.
• Robust integrations: Connects with tools like Slack, Zoom, and Google Workspace.

Cons

• Limited out-of-the-box CRM features: Requires customization to rival full CRM platforms.
• Pricing for premium features: Advanced capabilities come at a higher cost.

Pricing

• Free plan available for up to 2 users.
• Paid plans start at $8/user/month.

7. Simvoly: Best for Funnel and Website Building on a Budget

Simvoly is an affordable, user-friendly platform that specializes in website and funnel building. Targeted at small businesses and solopreneurs, Simvoly combines essential marketing tools like funnels, eCommerce, and CRM into one seamless platform.

Simvoly is a popular GoHighLevel alternative for businesses that prioritize simplicity and affordability without compromising on functionality.

Its white-labeling options also make it an excellent choice for agencies looking to resell under their branding.

Key Features

• Funnel and Website Builder: Drag-and-drop builder makes creating funnels and websites effortless. Pre-designed templates cater to different industries and niches.
• E-commerce Tools: Add products, manage inventory, and set up online stores with ease. Features like cart abandonment emails help recover lost sales.
• Membership and Subscription Management: Create gated content areas for members or subscribers. Recurring billing options simplify managing memberships.
• White-Labeling: Agencies can rebrand the platform and sell it as their proprietary solution.
• CRM Integration: Track leads, manage customer relationships, and nurture prospects directly within the platform.

Pros

• Budget-friendly: Offers excellent value for its feature set.
• Easy to use: Ideal for beginners and small businesses.
• White-label options: Perfect for agencies.
• Mobile-friendly designs: Ensures a great user experience on all devices.

Cons

• Limited advanced features: Not suitable for large businesses with complex needs.
• Fewer integrations: Restricted third-party app compatibility.

Pricing

• Plans start at $12/month.

8. Kajabi: Best for Course Creators and Membership Websites

Kajabi is a powerhouse platform for creators looking to monetize their knowledge. It specializes in hosting online courses, building membership sites, and managing digital products.

Kajabi is a compelling GoHighLevel competitor for educators, coaches, and content creators.

It continues to dominate the online education space, providing tools to create, market, and sell courses all in one place.

Its focus on community engagement and marketing automation makes it an excellent choice for creators who want to build thriving online communities.

Key Features

• Online Course Hosting: Upload video lessons, quizzes, and assignments. Create immersive learning experiences with a user-friendly interface.
• Membership Management: Set up recurring memberships with exclusive access to content.
• Email and Marketing Automation: Trigger personalized email sequences based on user behavior.
• Community Engagement: Build online forums or groups to foster connections among your audience.
• Sales and Analytics Tools: Track revenue, customer lifetime value, and course completion rates.

Pros

• Perfect for creators: Focused on the needs of educators and course sellers.
• All-in-one solution: No need for third-party apps.
• Engagement tools: Helps build a loyal audience.
• Robust analytics: Gain insights into student behavior and sales trends.

Cons

• Premium pricing: Higher cost compared to similar platforms.
• Not ideal for non-course businesses: Limited applicability outside the education niche.

Pricing

• Plans start at $149/month.

9. Builderall: Best for All-in-One Marketing on a Budget

Builderall is an affordable, all-in-one digital marketing platform that offers a wide array of tools to help businesses build, market, and grow online.

Known for its budget-friendly pricing, Builderall combines website building, funnel creation, email marketing, and more into a single platform.

Builderall continues to be a top choice for solopreneurs, small businesses, and digital marketers who need comprehensive marketing tools without the high costs associated with premium platforms like GoHighLevel or HubSpot.

Key Features

• Drag-and-Drop Website Builder: Create responsive, professional websites without coding.
• Sales Funnels and Landing Pages: Design high-converting sales funnels with pre-built models for different industries.
• Email and SMS Marketing: Build and segment email lists, then create automated sequences to nurture leads.
• Webinar and Streaming Tools: Host live or recorded webinars to engage audiences and drive conversions.
• Membership Sites: Create subscription-based content to monetize courses or exclusive materials.
• E-commerce Integration: Build online stores, manage inventory, and process payments.
• SEO and Analytics Tools: Optimize your site for search engines using built-in SEO tools.

Pros

• Affordable pricing: Offers significant value for small businesses and beginners.
• Comprehensive toolset: Covers everything from website design to marketing automation.
• User-friendly interface: Suitable for non-technical users.
• Active community: Access tutorials, forums, and support to get the most out of the platform.

Cons

• Performance issues: Can lag with heavy usage or complex workflows.
• Limited scalability: May not meet the demands of large enterprises.

Pricing

• Plans start at $16.90/month, making it one of the most affordable all-in-one solutions.

Conclusion

GoHighLevel may be a top choice for many, but its alternatives cater to diverse needs. From free platforms like Systeme.io to feature-rich alternatives like ClickFunnels 2.0 and HubSpot, there’s a solution for every type of business in 2025.

The right platform will not only streamline your operations but also help you achieve scalable growth and maximize your ROI.

Take advantage of free trials and demos to test these platforms and find the one that fits your business like a glove. With the right tools, you can unlock your full potential and dominate your market.