Best of LinkedIn CW 49/ 50: Go-to-Market
Thomas Allgeyer
Providing you with the in-depth market research and insights for complex B2B markets you've always wanted and needed: Consulting-driven, on-point, precise, consolidated, and interpreted.
Hello Everyone,
Here are the 'Best of LinkedIn' posts for Go-to-Market.
Across CW 49/ 50, we're featuring 60 handpicked posts and 32 new people you should follow.
ABM Community 2.0: Let´s bring everyone together - not purely limited to LinkedIn! Join our virtual ABM Community Meeting on the 22nd of January! Find further details below :)
In our highlighted read, Alexander Estner shares a 10 step framework to audit your SaaS GTM across strategy and execution.
✋𝗜𝗳 𝘆𝗼𝘂 𝗲𝗻𝗷𝗼𝘆 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿𝗺𝗮𝘁, 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘁𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲! 𝗪𝗲 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲𝘀𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗲𝘃𝗲𝗿𝘆 𝘄𝗲𝗲𝗸 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂 𝗮𝗵𝗲𝗮𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲.
Wishing you successful pre-Christmas time! Have a great read and many thanks for your insights!
Thomas
Join us for the first ABM Community Meeting on 22nd of January! 🕚 Time: 11:00 AM CET
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10 Elements to Audit Your SaaS GTM
Alexander Estner outlines a comprehensive 2-level GTM audit process to evaluate SaaS go-to-market health across strategy and execution.
The framework identifies 10 key elements critical for diagnosing and improving GTM performance. It covers strategic components such as Ideal Customer Profile, Positioning, Value Messaging, Pricing, GTM Motion, and Sales Forecasts, alongside execution-focused elements like Sales Processes, Activities, Channel Performance, and GTM Assets.
This approach enables businesses to pinpoint strengths, address challenges, and recalibrate their strategy effectively for sustainable growth.
Upcoming Events
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Best of LinkedIn: Calendar Week 49
GTM strategy is complex and involves more than just marketing and trade shows. - Suzy Engwall
Achieving product market fit requires consistent offerings, defined ICPs, and a repeatable GTM strategy. - Bryan Brown
GTM communication involves strategic messaging to empathetically align with audience and market values. - Brian💥 Sparkes
Strong partnerships enhance marketing efforts and credibility, forming a powerful growth strategy. - Tanwistha Gope
CROs are crucial in aligning GTM teams to enhance B2B buyer experiences. - Meghan Spork
The GTM Engineering role is evolving, potentially shaping the future of presales and solutions. - Benjamin Hou
Efficiency and unit economics are crucial for successful 2025 GTM planning and growth. - Koen Stam
Audit these 10 elements to assess and improve your SaaS GTM strategy and execution. - Alexander Estner
Customer Success roles are evolving, with specialization increasing and hiring becoming more challenging. - Sophie Buonassisi
Don't confuse intent signals with ICP attributes; both are crucial but serve different purposes. - Markus Ståhlberg
Embrace Go-to-Network strategies over traditional channels for more effective growth and marketing leadership. - Mark Kilens
The Go-to-Market framework is essential for successful, customer-focused, and adaptable product launches. - Jerome Samuels
B2B sales must shift from mass outreach to engaging, authentic interactions to succeed. - Scott Barker
Effective communication in GTM occurs at the intersection of shared interests, creating impactful and human connections. - Chandar Pattabhiram
We solved lead routing issues with a new Hubspot integration, reducing churn significantly. - Adam Robinson
Clearwater Analytics leads in GTM metrics among SaaS companies reporting Q3 results. - David Spitz
Top companies succeed by aligning their GTM strategies with contract value to dominate industries. - Ryan Staley
Fixing our leaky pipeline by focusing on key constraints transformed our sales efficiency and predictability. - Daniel Zsolt Rényi
100 GTM tech stacks reveal trends in integrated services, AI tech, and brand focus. - Sangram Vajre
AI will enable RevOps to ascend to CRO roles by driving adoption and efficiency. - Toni Hohlbein
Mastering these 13 questions is crucial for a successful Chief Revenue Officer role. - Sam Jacobs
Prepare your sales team for 2025 success with strategic planning and effective readiness techniques. - Arthur Velasquez
Signing a contract to develop Leevr, a digital platform for GTM strategy and HubSpot optimization. - Paul Sullivan
Overconfident founders often overlook the necessity of a solid Go-To-Market strategy for scaling. - Evaldas Girskus
Use this cheatsheet to optimize your channel mix and avoid common scaling mistakes. - Roman Geugelin
The GTM dashboard enhances alignment between marketing, sales, and customer success for improved performance. - Björn W. Schäfer
Consider AI SDRs based on your company's segment needs and avoid "spray and pray" tactics. - Brendan Short
Who should you hire first for RevOps team-building: Jr. RevOps, Sr. RevOps, Jr. Business Analyst, or Revenue Enablement? - Stefan Mersch
The future of GTM tech combines CDPs with AI agents for enhanced data-driven strategies. - Laurens Nys 🔵
Future GTM leaders will excel by mastering AI-driven buyer behavior, trust, and empathetic change management. - Liza Adams
Best of LinkedIn: Calendar Week 50
A 42-step GTM strategy roadmap for booking meetings with cold emails is available. - Christian Plascencia
Generative research is crucial for go-to-market. - Sam Ladner, PhD
The real issue is a flawed cross-functional process, not talent, causing GTM failures. - Chris Walker
Positioning strategies require long-term commitment and consistency to determine their effectiveness. - Robert Kaminski 🎯
A survey aims to uncover AI's real value in Go-To-Market strategies, producing actionable insights. - Jonathan M K.
Highlighting key AI categories in go-to-market strategies, emphasizing their diverse functionalities. - Michel Lieben 🧠
Marketing is shifting towards revenue operations, demanding pragmatic, economically-savvy, and technically proficient creative marketers. - Nick Power
Math and Excel are essential skills for modern CROs to ensure financial accuracy and growth. - Kevin "KD" Dorsey
Choose the right tech tools for each stage of your GTM sales funnel. - Tom Grainger
Consider using a Clay agency early and GTM Engineers later to optimize sales efficiency. - Marielle Camba
Create a customized GTM matrix to identify cost-effective, high-impact strategies for your startup. - Manasij Ganguli
Identify and focus on a North Star Metric to guide your impactful go-to-market strategy. - Maja Voje
Discover a step-by-step guide to perfect your GTM strategy. - Brian Dukes
Stop ineffective GTM Ops strategies like duplicate leads, custom sync rules, and auto-conversions. - Crissy Saunders
A new playbook for successful outreach campaigns in 2025 is available for top companies. - Suprava Sabat
Amoeba's platform transforms data interaction by providing real-time insights aligned with revenue goals. - Tooba Durraze, Ph.D.
Pivoting from our initial GTM strategy led to FERMÀT's successful transformation. - Rishabh Jain
Avoid common GTM mistakes by defining your ICP, creating urgency, simplifying messages, and aligning teams. - Charles Lau
Simplicity in GTM: Focus on conversations, connections, and conversions for impactful results. - Praveen Kumar
Clarity and simplicity are crucial for an effective Go-To-Market strategy focused on execution. - Kasey Kline
GTM leaders should be transparent and own challenges when reporting to the board to demonstrate effective leadership. - Stijn Hendrikse
Adapt your 2025 GTM strategy by leveraging B2B influencers, evolving buyer behaviors, and innovative content. - Alon Even
2025 is the year to prioritize and achieve alignment among marketing, sales, and customer success. - John W. Ryan 📶
Distribution is key to success in AI and SaaS, with a 6-step GTM plan. - TK Kader
In 2025, rapid GTM iteration speed will be crucial for distinguishing high-growth companies. - Todd Busler
Discover a more effective, cost-efficient person-based GTM strategy for your 2025 planning. - Mani Iyer
A scalable GTM team requires a defined process and continuous coaching, not just top performers. - Jeremy Spijker
GTM engineers automate workflows, but hiring requires clear workflows and complementary skill sets for success. - Scott Martinis
Demandbase's new Account-Based GTM Certification with ForgeX, launching in 2025, offers exceptional content for B2B marketers. - Moira van den Akker
Whom to Follow on LinkedIn - Newly Added
What's Next?
We filter out and handpick the most relevant posts on Go-to-Market bi-weekly to help you navigate the LinkedIn jungle and find real value.
We look forward to hearing your thoughts.
Better Revenue Teams ... Fractional CRO / Sales, Go-To-Market Excellence + Mountain Mover ... inspiring Revenue & Customer teams to achieve the perceived impossible
1wDeeply and incredibly honored to be in the midst of these amazing thought leaders and this great talent — sincere gratitude — thank you!
Founder | We build revenue engines that work
2wThanks for the mention!
Founder & CEO, Amoeba AI | MIT AI research | WEF
2wThank you for the mention!
Head of Marketing at Noun Project
2wAppreciate being included in this!
Co-Founder @AcquisitionX
2wThanks for the mention. Going to forward this to my team! Great work :)