Best SEO Experts to Follow on Youtube

Are you looking to boost your online presence and drive more traffic to your website?

Then, you need to understand the world of SEO.

Search Engine Optimisation (SEO) is crucial for businesses looking to improve their visibility and ranking on search engines.

In this article, we will explore the different aspects of SEO and why it is important for businesses.

We will also introduce you to the best SEO experts to follow on Youtube and what you can learn from them, including the latest trends and strategies, website optimization, keyword research, backlink building, and more.

So, let’s dive in and learn from the best in the industry!

What is SEO?

SEO or Search Engine Optimisation is the process of improving a website's visibility and ranking on search engine results pages (SERPs).

It involves optimising various elements to make the site more appealing to search engines and users.

SEO aims to enhance the quality and quantity of organic, unpaid traffic to a website by focusing on both on-page and off-page factors.

By strategically utilising targeted keywords, improving website architecture, and enhancing user experience, SEO can boost a site's relevance and authority in the eyes of search engines.

Advanced tactics such as video optimisation, content marketing, and local SEO are becoming increasingly crucial to gaining a competitive edge in the ever-evolving online landscape.

Why is SEO Important for Businesses?

SEO is crucial for businesses as it helps them attract organic traffic, enhance brand visibility, and reach potential customers who are actively searching for their products or services on search engines like Google.

By optimising their online presence with relevant keywords and SEO strategies, businesses can improve their website's ranking in search engine results pages (SERPs) and ensure that they appear prominently when users search for related queries.

SEO also plays a significant role in digital marketing, as it enables businesses to align their online content with the interests and needs of their target audience.

By leveraging an effective SEO strategy, brands can engage with their audience at various touchpoints throughout the customer journey, ultimately enhancing their online presence and fostering customer relationships.

What are the Different Aspects of SEO?

SEO encompasses various aspects, including on-page optimisation, off-page optimisation, technical SEO, keyword research and link building, each contributing to a holistic approach to improving a website's search engine visibility and user experience.

On-page Optimization

On-page optimisation focuses on optimising individual web pages to improve their search engine rankings and attract relevant traffic. It involves elements such as keyword optimisation, content quality, and technical aspects like meta tags and headings.

Effective on-page optimisation starts with thorough keyword research to identify relevant search terms that are likely to drive traffic to the site.

Once these keywords are identified, they should be strategically incorporated into the page titles, meta descriptions, headings, and within the content itself.

High-quality, relevant content that resonates with the target audience is crucial for successful on-page optimisation.

SEO specialists often leverage tools like Yoast SEO or WordPress SEO to streamline the optimisation process, ensuring that all the necessary on-page elements are effectively implemented.

Off-page Optimization

Off-page optimisation involves activities outside the website to improve its authority and reputation.

This includes link building, social media promotion, and influencer partnerships, which are often managed by SEO consultants or services to enhance a site's online presence.

Link building is a crucial aspect of off-page optimisation.

It involves acquiring hyperlinks from other websites to direct traffic to your own. These links serve as digital endorsements, signalling to search engines that your website is a valuable resource.

Social media strategies, on the other hand, capitalise on the immense power of platforms like Facebook, Twitter, and Instagram to engage with a wider audience, boost brand visibility, and drive traffic back to your website.

SEO consultants and services play a pivotal role in navigating the complex landscape of off-page optimisation.

They possess the expertise to implement effective link-building techniques, identify influential social media channels, and establish collaborations with industry-relevant influencers.

By leveraging these strategies, they elevate a website's authority, credibility, and overall search engine rankings.

Technical SEO

Technical SEO involves optimising a website's technical aspects to improve its crawlability, indexing, and overall performance on search engines.

This includes utilising SEO tools, adhering to Google's guidelines, and leveraging platforms like Google Search Central and Search Console for website management.

One critical aspect of technical SEO is site structure optimisation, which focuses on streamlining a website's architecture to enhance user experience and facilitate search engine crawlers' ease in navigating and indexing content.

Implementing clean and logical URL structures, organising content into categories and subcategories, and creating XML sitemaps are all important in this process.

Performance optimisation is vital in technical SEO, as it directly impacts user satisfaction and search engine ranking.

This involves improving site speed, minimising server response times, and optimising images and multimedia content to ensure swift loading times across all devices.

The use of SEO tools, such as Google PageSpeed Insights and Google Search Console, aids in identifying technical issues, monitoring website performance, and rectifying any impediments to overall SEO effectiveness.

These tools provide valuable insights into website health, indexation status, and potential areas for improvement, enabling webmasters to make data-driven decisions for better search engine visibility.

Who are the Best SEO Experts to Follow on Youtube?

For top-tier insights into SEO and digital marketing, the following experts on YouTube provide valuable content and tutorials to help enthusiasts learn and stay updated with the latest trends and strategies.

One prominent figure is the renowned SEO specialist who delves into keyword research, on-page optimisation, and link building through insightful video tutorials on the dedicated YouTube channel.

Another expert in the field offers in-depth guidance on content strategy, website structure, and the technical aspects of SEO, enabling viewers with practical knowledge and actionable tips to enhance their online presence.

By following these experts, individuals can gain access to a wealth of knowledge, improve their skills in YouTube SEO, and elevate their video content creation with proven techniques and best practices.

Learning from their expertise can significantly impact one's digital marketing efforts and help achieve greater visibility and success in the online landscape.

Neil Patel

Neil Patel, a renowned figure in digital marketing, delivers insightful content on his YouTube channel, covering diverse topics such as SEO strategies, YouTube adverts, and valuable tips for optimising online presence.

His expertise in digital marketing has made him a sought-after authority in the industry.

His YouTube videos provide practical insights into leveraging SEO to improve website ranking and drive traffic.

Furthermore, Neil Patel’s guidance on creating effective YouTube adverts has proven invaluable for businesses looking to enhance their online visibility and engagement.

His highly informative content serves as a valuable resource for marketers and entrepreneurs seeking to refine their digital marketing strategies.

Brian Dean

Brian Dean, the founder of Backlinko, shares comprehensive SEO strategies and tactics on his YouTube channel.

He offers valuable insights for SEO specialists and digital marketers who want to enhance their online visibility.

His expertise in SEO strategy has garnered a large following, with his videos serving as a treasure trove of actionable advice and best practices for optimising website rankings.

Dean frequently delves into the intricacies of link building, content optimisation, and user experience, providing step-by-step guidance that resonates with both beginners and seasoned professionals in the SEO industry.

Ahrefs

Ahrefs, a leading SEO tool provider, offers a wealth of educational resources and tutorials on their YouTube channel, focusing on topics such as keyword research, link building, and effective SEO strategies for website optimisation.

Their YouTube channel is a treasure trove of valuable insights for digital marketers and website owners striving to enhance their online visibility.

With step-by-step guides and in-depth analysis, Ahrefs demonstrates their expertise in simplifying complex SEO tools and techniques.

The tutorials cover diverse facets of SEO optimization, such as on-page and off-page strategies, backlink analysis, and content optimisation.

Ahrefs' educational content extends beyond basic tutorials, looking into advanced strategies for gaining a competitive advantage in the digital landscape.

Moz

Moz, a prominent figure in the SEO industry, delivers valuable insights and updates on its YouTube channel, covering a wide range of topics relevant to SEO services, Google Search, and industry trends.

Their channel features engaging discussions on the latest algorithm updates, best practices for optimising websites, understanding search engine ranking factors, and leveraging keyword research.

They also provide in-depth tutorials on utilising SEO tools and software, helping both beginners and experienced professionals achieve better online visibility and higher rankings on Google search results.

Backlinko

Backlinko, led by SEO expert Brian Dean, offers invaluable tips and strategies for optimising websites and improving search engine rankings.

It is a top choice for individuals seeking expert guidance in YouTube SEO and link-building techniques.

With his deep understanding of search algorithms and various ranking factors, Brian Dean has cemented his position as a leading authority in SEO.

Backlinko's comprehensive guides and actionable insights provide a clear roadmap for businesses and professionals to enhance their online visibility and drive organic traffic to their websites.

By consistently delivering innovative approaches to link building and SEO, the platform continues to enable users with practical knowledge and actionable steps for sustainable growth.

SEMrush

SEMrush, a trusted name in SEO and digital marketing, provides educational content and insights on its YouTube channel.

This caters to the needs of SEO specialists and digital marketers seeking to enhance their understanding of search engines and online presence.

Their YouTube channel offers a plethora of SEO tutorials, tips, and best practices. These cover topics such as keyword research, backlink analysis, and on-page optimisation.

With a blend of expert guidance and practical demonstrations, viewers can gain valuable knowledge to improve their website's performance and drive organic traffic.

The channel hosts webinars and interviews with industry experts, delivering in-depth analyses and the latest trends in digital marketing and SEO.

This educational approach enables audiences to stay informed and adapt to the dynamic landscape of online visibility.

Search Engine Journal

Search Engine Journal, a trusted source for SEO services and insights, offers a diverse range of educational content on its YouTube channel.

This caters to the learning needs of individuals interested in social media strategies and mastering SEO techniques.

The Search Engine Journal YouTube channel offers a wealth of valuable content, including in-depth tutorials, expert interviews, and case studies.

These resources provide valuable insights into the latest trends and best practices in digital marketing.

Whether you're a beginner looking to understand the basics or an experienced professional seeking advanced strategies, this channel has something for everyone.

With tailored videos addressing the ever-changing landscape of search algorithms and digital advertising, it's a valuable resource for staying ahead in the competitive online market.

Search Engine Land

Search Engine Land delivers insightful content catering to the needs of SEO consultants and services.

It covers topics such as link building strategies and expert guidance for optimising websites.

It is a valuable resource for individuals seeking comprehensive insights into search engine optimisation.

The platform provides in-depth analysis of search engine algorithms, updates, and industry trends, supplying professionals with the latest developments in SEO techniques.

Its articles and guides help SEO consultants stay updated on best practices, ensuring they effectively adapt their strategies to meet the evolving demands of the search landscape and stay ahead of the competition.

Search Engine Land's coverage on link building encompasses various tactics, including ethical and sustainable approaches that align with search engine guidelines, offering valuable resources for devising effective link-building strategies.

HubSpot

HubSpot's YouTube channel provides an array of content focusing on content marketing, digital marketing, and effective SEO strategies, making it a valuable resource for individuals seeking to enhance their online presence through strategic content and marketing tactics.

The channel's videos cover a wide range of topics, including creating compelling content, optimising search engines, and leveraging social media for marketing success.

Industry experts share valuable insights and practical tips to help businesses and marketers stay ahead in the competitive online landscape.

The channel's diverse content caters to both beginners and experienced professionals, offering actionable advice and best practices to drive measurable results in content marketing, digital marketing, and SEO efforts.

Search Engine Watch

Search Engine Watch offers valuable insights on technical SEO, Google Search Central updates, and effective keyword research strategies, catering to the learning needs of individuals seeking advanced knowledge in website optimisation and search engine management.

The expertise of Search Engine Watch in analysing the ever-evolving dynamics of search engine algorithms and behaviour, coupled with their in-depth coverage of Google Search Central updates, presents a synergy that provides marketers and SEO professionals with a well-rounded understanding of the factors influencing search performance.

Their comprehensive approach to keyword research enables businesses to align their content strategies with user intent, thus maximising their potential for organic visibility and engagement.

What Can You Learn from These SEO Experts?

Following these SEO experts on YouTube allows individuals to gain insights into the latest SEO trends and strategies, learn effective methods for keyword research and analysis, and explore the utilisation of various SEO tools to enhance website optimisation.

By subscribing to these experts' channels, viewers can access a treasure trove of knowledge, tips, and tutorials on SEO.

Their in-depth discussions and tutorials shed light on the intricate world of search engine optimisation, providing valuable guidance on leveraging keyword research to unlock greater visibility and audience engagement.

Their demonstrations of using SEO tools offer practical insights into streamlining website optimisation efforts.

Staying updated with their videos ensures exposure to the industry's best practices, fostering a deeper understanding of the ever-evolving SEO landscape.

Latest SEO Trends and Strategies

By following the content from these SEO experts on YouTube, individuals can stay updated on the latest industry trends, learn about emerging strategies, and leverage tools like Google Trends to improve their digital marketing and search engine strategies.

Staying updated on the latest SEO trends and strategies shared by these experts can provide valuable insights for individuals and businesses looking to enhance their online visibility and reach.

The use of tools like Google Trends enables marketers to understand consumer behaviour, identify popular search queries, and adapt their content and SEO efforts accordingly, thus impacting their digital marketing and search engine strategies.

Embracing the insights and advice offered by these SEO experts can fuel better decision-making and drive more effective online performance.

How to Optimise Your Website for Search Engines

These SEO experts provide valuable guidance on optimising websites for search engines, focusing on technical SEO, the role of SEO services, and leveraging platforms like Search Console for effective website management and performance enhancement.

There are many factors to consider regarding technical SEO. Website structure, mobile optimisation, and site speed are just a few examples.

These elements are crucial in making sure that a website is not only accessible but also user-friendly.

One of the main goals of SEO services is to increase organic traffic and climb up the SERPs. This is achieved through the development and implementation of effective strategies.

Search Console is a valuable tool for monitoring website performance and identifying areas for improvement.

It can also help with optimising content and resolving technical issues, all of which contribute to a seamless user experience.

How to Conduct Keyword Research and Analysis

These SEO experts share in-depth strategies and methods for conducting effective keyword research and analysis, often incorporating insights from powerful SEO tools like SEMrush and Ahrefs to facilitate comprehensive optimisation and content planning.

Utilising advanced features within SEMrush and Ahrefs, these experts delve into understanding keyword difficulty, search volume, and SERP features to identify valuable keywords for better ranking and traffic.

They emphasise the significance of utilising long-tail keywords, semantic keyword variations, and LSI keywords to enrich content and enhance relevance, thus catering to user intent and search engine algorithms.

The comprehensive coverage extends to analysing competitor strategies, identifying content gaps, and leveraging keyword clusters for holistic SEO success.

How to Build Quality Backlinks

These SEO experts offer valuable techniques and best practices for building high-quality backlinks, addressing the role of effective link-building strategies and the expertise of SEO consultants and YouTube SEO experts in this critical aspect of website optimisation.

Experts emphasize the significance of creating diverse and relevant backlinks to improve a website's authority and visibility.

These links should come from reputable and high-traffic sites.

Additionally, the experts emphasise the importance of quality content in attracting organic backlinks.

They highlight that well-crafted content can serve as a magnet for natural, authoritative links.

Furthermore, the experts delve into the nuances of YouTube SEO. They highlight the value of optimising video content for better rankings and link acquisition.

How to Use SEO Tools for Better Results

These SEO experts shed light on the optimal utilisation of SEO tools for achieving better results, covering aspects related to technical SEO, the significance of using advanced SEO tools, and the guidance available through platforms like Google Search Central for enhanced website performance.

In an era when online visibility can make or break a business, SEO experts emphasise the importance of leveraging technical SEO to enhance website performance.

Their guidance included a strong emphasis on using advanced SEO tools to research keywords, monitor backlinks, and analyse competitors.

They provided insights on leveraging platforms like Google Search Central for the latest best practices, SEO strategies, and troubleshooting assistance.

Frequently Asked Questions

Who are the best SEO experts to follow on YouTube?

The best SEO experts to follow on YouTube are Neil Patel, Brian Dean, Ahrefs, Moz, Backlinko, and Search Engine Land.

Why should I follow these SEO experts on YouTube?

Following these SEO experts on YouTube will provide you with valuable insights, tips, and strategies for improving your website's search engine ranking and increasing your online visibility.

What kind of content can I expect from these SEO experts on YouTube?

You can expect a variety of content from these SEO experts on YouTube, including tutorials, case studies, interviews, and expert analysis of the latest SEO trends and updates.

Are these SEO experts suitable for beginners?

Yes, these SEO experts provide content suitable for beginners, as well as more advanced techniques for experienced SEO professionals.

Can I ask questions or get personalised advice from these SEO experts on YouTube?

While these SEO experts may not be able to respond to every individual question, they often host live Q&A sessions and provide opportunities for viewers to ask questions and receive personalised advice.

Are there any costs associated with following these SEO experts on YouTube?

No, following these SEO experts on YouTube is completely free.

Although some may offer paid courses or services, their free content on YouTube is still valuable and informative.