These are the best strategies for a time without third-party cookies

As the world moves into a post-cookie future, we're looking to create an informative and factual post that provides strategies for creating an effective website without third-party cookies.

Below are some of the more important considerations for maintaining your website’s traffic and revenue when cookies are no longer available:

Consider analytics - Third-party cookies can provide vital data about visitor browsing behavior. Putting this data to use will be the difference between a successful site and one that shrivels up in obscurity. With cookies disabled, JavaScript-based analytics can provide valuable data about your website visitors. Although not as accurate as cookies, analytics will help you measure your site's success as you work without a third-party cookie. The most widely used JavaScript based analytics platform is Google Analytics .

Consider social media plugins - Users that visit your website might also want to interact with you on social media platforms such as Facebook and Twitter. With these services disabled, it would be difficult for users to follow or interact with you on these sites. Social media platforms provide an invaluable way for your users to engage with your website on all modern browsers, but without cookies, it can be challenging to keep them engaged (and interested in what you have to say).

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Consider advertising - Without third-party cookies, advertisers will find it much more challenging to present upsell ads. Advertisers might also find that their return on investment (ROI) is greatly diminished as they'll not be able to track the effectiveness of their ads. Without cookies, advertisers will have to rely on other means of tracking, such as website traffic and data-mined keywords.

Consider cross-browser compatibility - Many people do not have cookies enabled in their browsers. When you leave the cookie window open and space for the website to adapt, the site might break down in a number of different ways. Such an issue can be challenging when a significant portion of your audience does not use these same browsers.

Consider cross-device compatibility - There are a number of devices that do not support cookies. This can include the Kindle Fire and the Android 3.0 operating system in smartphones, for example. As such, it would be difficult for a third-party cookie to track their usage on these devices.

Consider tracking location - When cookies are not available, you may find that your users are unable to access your website from a number of different locations. This can happen when they're using public WiFi or using mobile phone data.

Consider tracking shopping cart information - When you're working without a third-party cookie, your website won't know what items (if any) a user has added to their shopping cart. This can be frustrating for users and unnecessary for businesses.After all, is it really necessary to track which items a user has or hasn't selected?

Consider tracking preference information - Cookies can be used to track the user's preferences. Any information about preferences can be very valuable for the business.

Consider social media integration - When cookies are not available, some social media platforms may not work as intended. This can be especially true on mobile devices as many of these devices do not support third-party cookies.

Consider user experience - When visitors don't have cookies, they won't be able to see graphical content such as images or videos on your website. Considering the typical user's love for video and images, such content can be very important to online traffic.

Consider cookie-based login information - Of all the data stored in cookies, login information is perhaps the most valuable. If a third-party cookie is not available, then the user will have to enter their username and password every single time they want to check their e-mail or visit your site.

Consider cookie-based passwords - If your website is concerned about security, then it might be wise to consider using third-party cookies for storing cookie-based passwords. These passwords are typically very long and sometimes have numbers and special characters in them.

Consider multi-level login - When users have their accounts only stored in a single third-party cookie, there is no way for them to gain access to other pages and information on your website.

Consider session management tools - Most websites use HTTP based sessions. If cookies are not available, then they will not be able to communicate between pages.

Consider alternative protocols - If a user is using a browser that does not support cookies, then there are still plenty of alternatives available.

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