Best & Worst Marketing at This Years Super Bowl

The Super Bowl is one of the biggest events in the advertising world, with brands spending millions of dollars to create and air commercials during the game. The Super Bowl is not just a sports event but also an advertising extravaganza where the competition between brands is fierce. Some companies excel at creating memorable and effective ads, while others fall short of the mark. In this article, we will discuss the best and worst marketing during the Super Bowl, including the companies with the best and worst ads.

Best Marketing During the Super Bowl

1. Amazon

Amazon's "Alexa's Body" ad was one of the most entertaining ads of the Super Bowl. The ad features a woman who imagines a world where Alexa has a human-like body, with disastrous and hilarious consequences. The ad is funny, relatable, and perfectly captures the idea that Amazon's Alexa is an essential part of our lives.

1. Doritos

Doritos' "Flat Matthew" ad featuring Matthew McConaughey was another hit during the Super Bowl. The ad shows McConaughey, who has become extremely thin, being offered a bag of Doritos by a young girl, which he eagerly accepts. The ad is funny, and the use of a celebrity like McConaughey made it memorable.

1. T-Mobile

T-Mobile's "Rockstar 5G" ad was a winner during the Super Bowl. The ad features a group of celebrities, including Gwen Stefani and Blake Shelton, using T-Mobile's 5G network to create a music video. The ad was visually impressive, fun, and highlighted the power of T-Mobile's 5G network.

Worst Marketing During the Super Bowl

1. Oatly

Oatly's "Wow No Cow" ad was one of the worst ads during the Super Bowl. The ad featured the company's CEO singing a song about oat milk, which many viewers found awkward and cringe-worthy. The ad failed to connect with the audience and was quickly criticized on social media.

1. Reddit

Reddit's Super Bowl ad was a miss. The ad featured a series of stock images and a voiceover about the power of community. The ad was uninspired and failed to showcase what makes Reddit unique.

1. General Motors

General Motors' "No Way Norway" ad was a disappointment. The ad featured Will Ferrell, Awkwafina, and Kenan Thompson, and was meant to promote GM's electric vehicles. However, the ad was confusing, and the humor fell flat. The ad failed to showcase GM's electric vehicles and instead relied on a weak attempt at humor.

In conclusion, the Super Bowl is an excellent opportunity for brands to showcase their creativity, and many brands did an excellent job this year. Amazon, Doritos, and T-Mobile created memorable and entertaining ads that successfully captured the audience's attention. On the other hand, Oatly, Reddit, and General Motors failed to make an impact and left many viewers underwhelmed. It's essential for brands to understand their audience and create ads that resonate with them, as the Super Bowl is a high-stakes event that can make or break a brand's reputation.