The BevCo Story & New Look

Our vision of becoming the most celebrated challenger Beverage Company in Southern Africa has not changed. We know that to achieve this dream, we need to rise up to meet every challenge with our great portfolio of brands and our great people. We set out to find an identity that enabled us to focus on some critical areas in framing our employee value proposition by building our BevCo brand. Our company manifesto is about unpacking what it means to be a proudly South African Beverage Champion. Our heritage is fueled by the understanding of our local cultures and brands, each with a long history of being part of many South African lives. Our story needed to be framed in an open-ended proposition that unlocked this belief - this is who we are.

Our story brings it all together and frames our Bevco brand, an absolute articulation of our ambition. We are so excited to share our new Company logo and new incredible website with a direction that pays respect to what we are and who we are. www.thebeveragecompany.co.za

In the cheering moments, when families are connecting, friends are celebrating, memories are being made and lifelong bonds are formed, BevCo is there. In our communities where the impact we make has the ability to change lives and futures, BevCo is there. For our people where the potential for personal growth and skills development creates an opportunity to be part of something bigger, BevCo is there.

We are in all the moments and places that matter. BevCo is for EVERYONE!

Exciting times indeed! With love Vanessa