Beyond The Headlines: IFF 4% sales increase, Lush Snow Fairy holiday expansion

Beyond The Headlines: IFF 4% sales increase, Lush Snow Fairy holiday expansion

This week in industry news, IFF revealed its recent financial results, and Lush expanded its Snow Fairy shower range. Meanwhile, Anastasia Beverly Hills ran an exclusive event on TikTok Shop. 

Business news

IFF reported financial results for the third quarter ended September 30, 2024. Its reported net sales for the third quarter were US$2.93 billion, an increase of 4% versus the prior-year period. Comparatively, currency-neutral sales increased by 9% compared to the prior-year period, led by broad-based growth, including double-digit performances by Health & Biosciences and Scent. Volume grew by single digits and improved across all businesses.

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Product launches

(Image creduit: Lush snow fairy)

LUSH released four new variations of the Snow Fairy shower gel infused with oat milk, hydrating aloe vera and additional plastic-free glitter — 13 times as much as in the original. The range also expanded with bath bombs, body scrubs, shower jellies and seven gift sets.

Find out more about product launches by clicking here.

Brand events

(Image credit: Anastasia Beverly Hills advertises on TikTok)

Anastasia Beverly Hills ran an exclusive event called Super Brand Day on TikTok Shop. The beauty brand holds offers and deals only available to the TikTok community. Anastasia Beverly Hills rolled out promotions of up to 35% off all products. There were also exclusive bundles featuring some of its best-selling items. Anastasia Beverly Hills reports success on TikTok Shop, specifically with the Lip Velvet, which has sold over 50,000 units since its launch in February 2024.

(Image credit: Hugel's skin care brand Wellage)

Medical aesthetics company Hugel’s skin care brand Wellage joined the K-beauty festival in New York. The brand introduced its Real Hyaluronic Blue 100 Ampoule and new Hyper Peptide Botuleedle Ampoule lineup. It delivered a presentation on a journey from a local to a global brand at the K-beauty Conference. The festival was jointly hosted by the state-run Seoul Business Agency, online content creators’ community Nurilounge and South Korea’s largest beauty product review platform, Hwahae, to promote leading Korean beauty brands in the North American market.

Find out more about brand events by clicking here.

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