Beyond The Headlines: Revlon claims ex-execs poached Britney Spears perfume partnership, Bath & Body Works implements AI

This week in industry news, Revlon subsidiary Elizabeth Arden claims former employees “sabotaged” a perfume partnership with pop singer Britney Spears, Nimir Industrial Chemicals acquires the soap manufacturing facility from Procter & Gamble Pakistan and Bath & Body Works launches a generative AI-powered fragrance finder.

Beauty battle

In a case filed in Manhattan federal court, Revlon and subsidiary Elizabeth Arden claim four ex-staffers stole trade secrets and breached their contracts by going to upstart rival Give Back Beauty and taking the Britney Spears account with them. Though an initial delay in Spears re-signing the 20-year perfume partnership deal was “attributed to Ms. Spears being preoccupied with other matters,” Revlon claims it realized that its executives had been orchestrating a corporate heist.

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Acquisitions and partnerships

Chemical manufacturer Nimir Industrial Chemicals completed its acquisition of the soap manufacturing facility from Procter & Gamble Pakistan. Nimir is a publicly listed company with a product portfolio that includes aerosol, soap and personal care products.

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Launches

Fenty Hair will launch in 700 Sephora doors and online in North America. Joining Fenty Beauty, Fenty Skin and Fenty Eau de Parfum at Sephora, this first retail expansion will allow customers to shop every Fenty beauty category in person, in one place, for the first time.

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Expansions

Amorepacific’s beauty brand, Hera, expanded to the Thai market with its first store at Central Chidlom, a prominent department store in one of Bangkok’s key shopping districts. The grand opening event attracted over 200 attendees, including global media representatives and influencers, and featured a brand introduction and demonstrations of makeup looks and beauty routines.

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Video Interviews

Personal Care Insights talks to Phyla Skincare about its acne treatment technology. Phyla founder and CTO Yug Varma says it harnesses the power of bacteriophages to selectively target acne-causing bacteria while preserving the skin’s beneficial microbes. Learn about the development process, key ingredients that boost efficacy and significant clinical findings that support this approach to skin care.

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