Bianca Saunders Named 2024 BFC/GQ Designer Fashion Fund Champion.
Bianca Saunders has just won the BFC/GQ Designer Fashion Fund of 2024. Bianca beat a shortlist of four great up and coming brands to claim the award subsequently earning £100,000, a year of mentorship, and pro bono legal services for her eponymous brand. This award follows past winners like Grace Wales Bonner and priya Aluwalia . Saunders emphasizes the importance of such support in helping brands grow strategically and boosting team morale.
Judges included GQ's Adam Baidawi, BFC CEO Caroline Rush , Sheridans partner Tahir Basheer, and GQ editors. Each finalist presented a business plan before Saunders was chosen. She plans to use the prize to further develop her label.
The timing of this award is perfect. With a Paris show, a Met Gala appearance, and a strong presence in London's menswear scene, her innovative approach to tailoring has garnered a strong loyal following. Despite facing challenges such as the pandemic and Brexit, Saunders' resilience and curiosity led approach have driven her to success.
We are excited to see what's next for the BIANCA SAUNDERS brand as it goes from strength to strength.