Biden Signs The Bill, TikTok Notes, Amazon Espionage, and YouTube Shopping🔎
Hey there! 👋
Hope you’re doing great! Just brewed up a delicious hot cup of espresso, tastes amazing and it’ll keep me going through the day.
What’s your favorite coffee? Brew a cup of joe and let’s dive into April’s digest of tech drama and digital milestones:
Biden Signing The Bill That Might Ban TikTok 🚫
TikTok Notes - a text-based sharing feature from TikTok ✍️
Amazon’s Borderline-illegal Corporate Espionage Tactics 👨🏻💻
YouTube Turning Into An eCom Store – YouTube Shop 💳
1 🕒 9 Months Left For TikTo
Just when we thought international politics couldn’t get more intertwined with social media, President Biden signed a new bill putting TikTok under serious scrutiny.
This bill puts TikTok on thin ice, threatening to ban the platform entirely unless its Chinese owners, ByteDance, sell their stakes. The second-order effects of this are:
1️⃣ This legislation could disconnect over 150 million American TikTok users, sever businesses from advertising organically through UGC, “fire” millions of TikTok influencers, and cause a worldwide outrage
2️⃣ TikTok is a vital part of digital marketing & entertainment – if the ban were to take place, it would reshape internet norms and marketing strategies globally
A more important question – where else will we get our daily dose of cat videos and unhinged memes? Do we go back to Tumblr? 😂
2 📝 TikTok Notes – If Instagram & Twitter Had A Baby
On a better note, TikTok isn’t just sitting back — they’re launching TikTok Notes, a nifty new feature for sharing text-based content.
Think Twitter but with TikTok’s flair. With a limit of up to 1,200 characters, users can share their thoughts, jokes & personal updates.
It’s an unexpected twist, aiming to boost engagement by diversifying how content is created and consumed.
With this addition to the already addictive app that is TikTok, now, your deep, philosophical theories & poetry can live right alongside your lip-sync battles or cat videos.
Talk about a multi-talented platform! 📝?
3 🕵 Amazon Espionage - Is Jeff Bezos Actually James Bond?
And now for some espionage — Amazon’s been playing a high-stakes game of corporate spy versus spy.
Dubbed ‘Project Curiosity’, Amazon’s secret maneuvers involved creating a covert subsidiary that acted as an ordinary seller on competitor platforms like eBay and Walmart
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This isn’t Bond-level with gadgets and martinis, but it’s got the elements of a spy film – Amazon employees used aliases and non-Amazon email addresses to hide their identities and the project’s connection to Amazon.
The intel gathered included pricing strategies, logistics operations, and internal systems information. Ethical? Questionable. Intriguing? 100%.
And this raises a crucial question – if Amazon would infiltrate competitors’ ecosystems for their data, what are they doing with the data YOU willingly give? 🕵️
4 🛍️ YouTube Shopping - Will It Be The Next eCom Giant?
Meanwhile, YouTube is not just about Mr. Beast's challenges anymore—it’s turning into a digital marketplace. In 2023, YouTube saw over 30 billion hours of shopping-related content watched, with a 25% increase in engagement. They’re also adding new tools that let creators tag products in their videos, turning viewers into shoppers smoothly
YouTube's latest shopping features merge entertainment with e-commerce, clearly aiming to dominate the sector. With a ban looming over TikTok, YouTube could become a giant in the e-commerce sector.
Who knew that one day we'd be going to YouTube for both existential crisis videos and impulsively buy a blender at 2 AM? 💸
5 Other News:
Stripe surpassed $1 trillion in total payment volume last year
TikTok launched a secondhand luxury category in the U.K
AI can now write Facebook comments for you
Previously EU-only Klarna launches credit card in the U.S
Tesla spent $200K to advertise on Elon Musks’s X
🎧 ECORN Radio This Week:
Paid Media Secrets with Nikki Lindgren from PennockIn this episode, host Eitan Koter interviews Nikki Lindgren from Pennock about leveraging AI in paid media & effective strategies for using Amazon and Google Ads.
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