Big 4 News of Digital marketing this week

1- Microsoft passes Apple to become the world's most valuable company

At the end of trading Friday afternoon, Microsoft found itself in a position it hadn't been in since November 2021—with the largest market cap in the world. After trading places at the #1 spot for most of the week, Microsoft finally closed ahead of the Cupertino company with a market cap of $2.89 trillion, while Apple finished with a valuation of $2.87 trillion. As Apple continues its slow start the year, Microsoft's momentum only builds thanks to investments in OpenAI and new generative AI products like Copilot. While Tim Cook and Co. have the Vision Pro release to look forward to next month, 2024 hasn't been kind so far with the company experiencing multiple downgrades, slowing iPhone sales abroad, and legal issues over its new Apple Watches.

2- 63% of marketers lack a clear plan for cookieless personalization

Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalization.That’s according to a survey from Optimizely that highlights the urgent need for marketers to reassess their personalization strategies for 2024.The research, which surveyed 100 marketing professionals across the UK USA & and India, found that more than half (54%) also lack a clearly defined strategy for personalisation using first-party data. This indicates a critical gap in preparation for the post-cookie era, where personalized experiences will rely heavily on direct user interactions.“Right now,

70% of marketers are combining multiple technologies to achieve their current level of personalization. Having a single platform that integrates with – and brings data in from – each channel a brand has is critical in developing comprehensive customer identities and creating personalized experiences based on those real-time insights. Making these changes now will ensure brands are prepared for a cookieless future and can deliver the digital experiences that customers have come to expect.”

3- A new Performance Max insight into the Google Ads feature, and shopping carousel

If you Like keeping tabs on your competition then it’s a good day for you because Google’s Performance Max new column lets you see which competitors have “entered or exited” your auction within a specified period. along with that, there’s also some new comparison data worth exploring under “Top Advertisers.” Also, Google Local Services Ads just got a feature called “Direct business search” which allows businesses to run ads when someone searches for your brand directly.

4- Global mobile ad spend to reach $402B in 2024

Fueled by social, creatorsGlobal mobile ad spending reached $362 billion in 2023, an 8% increase over the previous year, driven by revenue from short-form video and video-sharing apps, according to Data.ai’s new State of Mobile 2024 report. The report projects mobile ad spending will hit $402 billion in 2024, an 11% year-over-year increase. Generative AI also experienced explosive growth in 2023, led by innovations such as AI chatbots and art generators, fueling new embedded features across virtually all mobile sectors.

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