Big Wins, Bold Business Moves & Emirati Talent Development

What a November it has been at Al-Futtaim Automotive - from celebrating big wins at regional awards to turning business milestones into momentum through international expansion, electric launches, and monumental fleet deals.

In this edition, we cover FAMCO's new 3S facility in Riyadh, Polestar's most sustainable model to date, and a new website launch that is redefining customer engagement.

It's all about innovation, progress, and a little celebration along the way.

Winning Streak Continues At Major Industry Awards

The last quarter has been incredible for Al-Futtaim Automotive! We have been shining in the spotlight at major industry awards and receiving high-praise and industry recognition for our marketing, communications & sustainability endeavour.

A quick snapshot of the major awards we have been honoured with:

SHARJAH GOVERNMENT COMMUNICATION AWARD

Prestigious award received in the presence of global government dignitaries and communication chiefs for COP28 communication campaign in the category of "Best Communication Practices Dealing With Development Advances".

MEPRA AWARDS 2024 - MIDDLE EAST PR/COMMS AWARDS

Won Silver Trophy for Best Automotive PR/Comms Campaign Of The Year 2024 - COP28 Building a green mobility nation

TIKTOK ADS AWARDS

Double win at the TikTok Awards for Lexus Silver Trophy in the Community Core category and winner of People's Choice Award for the all-engaging and creative Lexus Content Lab

MENA EFFIE AWARDS 2024

(MARKETING EFFECTIVENESS)

Young Marketer Of The Year Award for Tareq Elsarw, Sr. Digital Marketing Manager, Al-Futtaim Electric Mobility

BUSINESS SNAPSHOTS

FAMCO's Regional Expansion Hits New Milestone With Riyadh 3S Facility Launch

FAMCO has taken its Saudi Arabia presence to the next level with a cutting-edge 3S (Sales, Service, Spare Parts) facility on Al-Kharj Road, Riyadh.

Spanning a massive 19,270 sqm - equivalent to over two football fields - this state-of-the-art showroom is primed to meet the booming demand for heavy equipment and commercial vehicles driven by major infrastructure projects under Saudi Vision 2030.

With over 15 service bays, a fully equipped customer support hub, and globally renowned brands like Volvo CE and Ashok Leyland, the new facility redefines reliability and operational excellence in the Kingdom's growth sectors.

200 Toyota Land Cruisers Join Dubai Police Fleet In Landmark Deal

Continuing our long-standing partnership with public sector, Al-Futtaim Toyota delivered 200 Land Cruisers to the Dubai Police Transport & Rescue Department.

The new fleet of SUVs were welcomed in a major ceremonial handover attended by senior government dignitaries and Al-Futtaim Automotive management.

The officials conveyed that the Land Cruiser has been trusted across generations for its durability, off-road capabilities, and class-leading performance, making it the ideal fit for public security patrols across the UAE's diverse terrain.

Al-Futtaim Electric Mobility Brings Electrification Center-Stage at Jeddah Motor Show

In our first-ever participation at the event, Al-Futtaim Electric Mobility set a powerful precedent for green mobility in the Kingdom with an impactful showcase of the BYD line-up.

Saudi Arabia's top media and select eminent guests also had an opportunity to catch a sneak preview of the YangWang U8 - on display and performing its jaw-dropping 360-degree tank turn for the first time in KSA.

Fastest, Lowest-Carbon Polestar Arrives In The UAE - Polestar 4

In one of the most innovative launches this year, which included an immersive sensory experience, Al-Futtaim Electric Mobility unveiled the Polestar 4 SUV Coup.

Launched to a packed audience of media, celebrities, and influencers, at Sustainable City's SEE Institute, the atmosphere was electric for this one-of-a-kind model. The Polestar 4 is the only model that blends the agility and style of a Coup with the versatility of an SUV.

Moreover, produced using hydropower and solar electricity, alongside recycled materials, the Polestar 4 is also the most sustainable model yet, representing a 24% reduction in production carbon footprint.

Toyota Continues Motorsport Legacy With Eight Edition of Dubai International Baja

For the third year in a row, Al-Futtaim Toyota partnered with Emirates Motorsports Organization (EMSO) and Dubai International Baja to support the country's premier offroad rally drawing top contenders from around the world.

The new edition is designed as a celebration of the UAE's diverse landscapes - with the race moving from our iconic streets to the sweeping desert dunes to the Hajar Mountains.

Emirati rider Mohammed Al Balooshi thrilled home fans by securing his third FIM Baja World Cup Title and made history by becoming the first rider in the Arab world to achieve such a milestone.

Toyota Egypt Continues Fleet Business Expansion With Successful Sales Event

Toyota Egypt recently hosted a successful event for its key fleet customers as part of its ongoing commitment to customer satisfaction. The event provided an opportunity to connect with its valued fleet customers, showcase the 'Toyota Urban Cruiser', and value chain services including Automark for used cars, and gather feedback to enhance its offerings.

The event received positive feedback from attendees, who appreciated the opportunity to learn more about Toyota's products and services, network with other fleet customers, and provide feedback to Toyota Egypt.

WE ARE DIGITAL

BYD Marks Digital Leap Forward With Electric New Website

Another step forward in our mission to deliver exceptional digital experiences for our customers in the UAE and KSA.

The new BYD website isn't just a refresh - it's a reimagination of the entire digital journey.

A modern, intuitive design makes exploring BYD's range more seamless and engaging than ever.

The website also features our groundbreaking Immersive Virtual Showroom, allowing customers to enter a vast virtual showroom, explore the full line-up and see every model in incredible detail, almost lifelike as in a physical showroom.

THOUGHT-LEADERSHIP

Delivering Automotive Industry Insights With Impact

Last month, our spokespersons participated in multiple conferences to share exquisite insights into the automotive business evolution, digitalization and customer engagement strategies.

• Seamless Saudi 2024

Speaker: Katib Belkhodja, Director of Customer Centricity

Panel Topic: Epitome of retail excellence - Using immersive technology to innovate the customer experience.

• #GROWTHMixer 2024 Speaker: Katib Belkhodja, Director of Customer Centricity

Panel Topic: Rewards of Leveraging AI and Data in Customer Engagement

• DHL x Deloitte Conference On Transformative Automotive Trends

Speaker: Carlos Montenegro, Managing Director, Fleet & Remarketing

Panel Topic: Trends Impacting Global Supply Chains.

• Automechanika 2024

Speaker: Mohamed Kassem, Retail Director, Al-Futtaim Electric Mobility

Keynote Topic: Understanding Customer Preferences

Panel Topic: Distributor Partnerships - Driving Market Penetration and Customer Satisfaction

FAMILY-FIRST: TEAM UPDATES

Empowering UAE Nationals With Sinyar Agile Program

We announced the launch of the SINYAR Agile Program - a key initiative in our strategy to 'Be A Private Sector Leader in Emirati Development.'

Through this program, 10 outstanding Emirati employees underwent Agile training to drive innovation and growth across our business.

Congratulations to our Top 10 participants:

Hamdah Almohamed, Hussain AlShamsi, Abdulla Alhammadi, Taha AlHashimi, Mohamed Alrahma, Maryam Al Hooti, Hassan Al Mulla, Khadija Al-Ali, Maria Al Hosani, and Ahmad Ashkanani.

We are proud of the incredible impact they have made and look forward to seeing their continued contributions.

Trending Talks

#RoboTaxiUAE

Abu Dhabi now boasts the largest commercial robotaxi service outside the US and China since Uber's recent announcement to make autonomous vehicles (AV) available on its platform, within the nation's capital.

The service is available for trips on Saadiyat Island, Yas Island and routes to and from Zayed International Airport, with plans to expand the operating territory in the future.

The robotaxi service was launched by Uber with its partner WeRide (Guangzhou based startup) and the fares will be equal to UberX and Uber Comfort prices.