Bigger Budgets, Familiar Problems (and More News of the Week)
Content Marketing Institute

Bigger Budgets, Familiar Problems (and More News of the Week)

Robert Rose wearing sunglasses with the headline CMOs: Better Budgets, Same Blues

💰 Speaking of: CMO Study Finds More Money, Same Old Problems 

The Gartner 2022 CMO Spend and Strategy survey found optimistic CMOs, a big increase in marketing budgets, and a rebound in offline channel spending. Yet it also revealed an ongoing challenge: Teams lack the resources to deliver on their marketing strategies. Robert Rose explained where the resource gap hurts the most and what to make of it. Watch the video or read the transcript.  

🏳️🌈 Reading list: Take Binary Bias Out of Your Content Conversations 

Transgender and nonbinary consumers often feel ignored in brands’ content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way. 

📹 Looking forward to: AI for Smart Content Marketing, Noon ET, June 6  

A little bit of AI goes a long way toward increasing productivity, efficiency, and performance. Amanda Subler talks with Paul Roetzer, founder of Marketing AI Institute, about how AI gives you a competitive advantage in content marketing. Mark your calendar for the livestream discussion (and bring your questions).  

🗣️ Chatting about: Radia Perlman and the Beginnings of the Internet 

"I just saw a piece of content marketing so exceptional it reminds me that most companies that think they are doing content marketing are actually not," wrote B2B editor Christopher Gillespie in the CMI LinkedIn group. What made this piece, part of Netguru's Hidden Heroes, stand out? Read the detailed list of everything it gets right in Chris' post. (You'll need to be a group member – join us if you're not already in).  

🔊 Sound off: What Counts as Content Marketing Anyway?  

In praising the Hidden Heroes article, Chris raised an interesting point: "If a company is writing and designing stuff that's tied to a lead goal, locked behind a gate, or primarily about moving product, it's not really content marketing—it's just marketing." Do you agree? And does that distinction matter? Let us know in the comments. 👇 

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