The biggest social media headlines from July 📰
Happy Wednesday!
It’s time to grab your coffee and get the lowdown on what happened in social media last month.
Let's get right into it. 👇
Here are the top social media updates from July 2024
In no particular order, here are the biggest updates from Meta, X (Twitter), LinkedIn, Pinterest, and more.
What’s new from Meta (Facebook, Instagram, Threads) in July 2024
Instagram may make the message icon the main character Instagram has been putting a focus on DMs lately so this test doesn't surprise us! The app is testing putting the message icon in the middle of the navigation bar.
You can now add 20 different songs to a reel If you've ever wanted to have multiple songs in your reel, you can now add your favourite 20. Yes, 20.
Instagram provides Reels best practices Instagram’s Professional Dashboard now shows Reels best practices! Here's a highlight of what it says:
➡️ Use a 3-second hook
➡️ Your video should be 30-60 seconds long
➡️ Use trending relevant hashtags
➡️ Use trending audio
➡️ Use a high-res video
➡️ Post 10 Reels per month
(Psst . . . Want to learn more about how to engage your Instagram community? Register for our webinar this Thursday!)
Instagram Chief doubles down on sends Adam Mosseri posted a video on his Instagram this week confirming that brands and creators should be creating content that users would want to DM to their friends.
Head over to our Instagram updates blog post for more.
Threads gets an interactive update! You can pinch carousel images together to merge them into a single image. Pretty cool!
Threads is 1! Can you believe it? It released some interesting insights on text-based sharing to celebrate the platform's birthday. Did you know more than 63% of posts are fully text-only, no images?
AI summaries of Facebook comments Have you ever seen a Facebook post with thousands of comments and you wanted to know what's going on but didn't want to read it all? Well, Facebook now includes an AI summary of the comments! This feature can be removed from individual posts.
Meta expands Reels overlay ads Reels overlay ads will show on your screen with a CTA prompt. They'll be a single image or a carousel of promotions.
Facebook tests "clear mode" for Reels Instagram has been testing this feature and it has now made it's way over to Facebook! With clear mode, users will be able to clear the Reels UI when watching a video.
Visit our Facebook updates blog post for more.
Recommended by LinkedIn
What’s new from X (Twitter) in July 2024
X will allow users to request a community note Users are now able to request a community note on a post that is making questionable claims.
X may be disincentivizing links in replies X is testing a new feature that would let you stop users from posting links in replies.
X continues to work on reply sorting X is currently working on a feature that would allow users to sort post replies in-stream. This would help highlight the most relevant replies.
Stay up to date on the latest news by bookmarking our X(Twitter) updates blog post.
What’s new from TikTok in July 2024
TikTok thumbnails . . . but make them custom! Matt Navarra announced you can now upload a custom thumbnail image for your TikTok videos.
You can now download TikTok clips without a watermark I bet you've been waiting for this one! When you save a TikTok video, you'll be given two options: "save with watermark" and "post to save without watermark."
TikTok is developing a new AI chatbot TikTok is working on an AI chatbot named "Genie." One of the features will help users post questions in-stream and get immediate responses.
For more news, visit our TikTok updates blog post.
What’s new from LinkedIn in July 2024
LinkedIn adds sponsored newsletters After seeing the growth of its newsletter feature, LinkedIn will now offer sponsored newsletters to help expand your reach.
Looking for more updates? Check out our LinkedIn roundup.
What’s new from YouTube in July 2024
Creators can save music from YouTube Shorts Have you ever wanted to save music from your Shorts feed to use later? This update makes it possible!
Easily remove copyrighted music on your YouTube videos If you actively post on YouTube, you'll appreciate this update. There's a new tool that uses an AI-powered algorithm to help users mute copyrighted music without affecting their other audio.
YouTube tests "Add Yours" stickers YouTube's taking a page out of Instagram's book! YouTube is currently testing an "Add Yours" sticker for Shorts.
YouTube is testing picture-in-picture viewing YouTube announced a few new tests including picture-in-picture viewing for Shorts, a new way to mention other users in comments, and Shorts downloads for Premium users.
Visit our YouTube social news blog for more updates.
Other social media news from July 2024
Pinterest is in the process of developing the “Canvas” model. This feature will provide generated options for product backgrounds, without altering the product shot itself.
The generator that is currently in the testing phase will allow users to place themselves within fantastical scenes. provide more control over collaboration, brand management, and enhanced security.
See you for another roundup next month! 👋