Blind Spots To Acquiring New Clients

𝗬𝗼𝘂’𝗿𝗲 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱𝘃𝗶𝘀𝗼𝗿, 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗮𝗻𝗱 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲.

But satisfaction in your own success can make you susceptible to complacency and assumptive thinking. 

Your decisions can unknowingly shift to the same set of ideas and behaviors, which led to your success in the first place. 

But over time, as the market catches up to you, any improvements from your formula for success, will become increasingly incremental. 

Opportunity losses will often creep into your system and grow undetected, because your focus has been cemented into incremental improvement instead of exponential advancement. 

Slowly but surely, you can lose your edge, and be blind-sided at the least opportune moment. 

From your perspective you’re doing everything you’re supposed to, leading you to believe that lost prospect opportunities are mostly the result of their circumstances, not yours. 

If those prospects have a problem you can solve - but they leave without hiring you - then there is nothing acceptable about that. 

The blind spot may be with you and your process, not them or their circumstances. 

To maintain your edge, you need to question and defy all notions of doing the same things you know and have always done. 

They served their purpose. 

They got you this far, but won’t get you to the next phase of your success. 

Only a fresh new perspective, outside the realm of the knowledge you’re familiar with, will get you to the next level. 

Here are some of the biggest accepted norms that may be holding you back from profitable growth: 

The numbers game approach to selling will never change   Not true, you need to connect with your prospects at a much deeper level for them to trust you. 

Showing my value and intellectual superiority is the leverage I need to keep using  That approach to your prospects can be perceived as “selling”, and is the same behaviour most other advisors do, it commoditizes you 

Giving “value” builds trust  Free consulting is fine if you’re running a non-profit, but trying to deliver “value” is a fool’s game, because value has now been commoditized 

Are you still basing your thinking on any of these industry espoused norms? 

If so, they could be costing you dearly. 

Ari Galper is the number one authority on trust-based selling and has created Unlock The Game®, a new sales mindset that overturns the notion of selling as we know it today. Thousands of Business Owners worldwide have been transformed by his trust-based sales approach. Get access to his Free Masterclass at www.UnlockTheGame.com/Video, order his new book "Unlock The Sales Game" at www.UnlockTheGame.com/AriBookOrderNow, subscribe to his podcast "Stump The Guru" or to be a guest on his live show, visit www.UnlockTheGame.com/StumpTheGuru