BoldFit- Simplified!

Importance of a healthy mind and body came to the knowledge of many people, especially after COVID. But for having a healthy body, one needs to exercise and have a proper diet. So today we are gonna discuss a brand that focuses on fitness and health products, BoldFit.

Target Audience:

The target audience of BoldFit is the people who are interested in Fitness which includes gymnasts, yoga lovers, vegan proteins, and people who love detoxing their skins. The audience is fairly young ranging from 20-35 years having a high spending limit.

Marketing Mix

Product:

The product can be categorized in many categories as have been mentioned:

• Fitness: It includes products such as resistance bands, yoga mats, bottles and shakers, home gym accessories, etc.
• Supplements: It includes proteins and recovery and intra supplements.
• Daily Nutritions: The products in this category include Detox, bone and joint daily essentials, etc.
• Boldveda: These are the desi products sold by them which includes ghee, shilajit, Kashmiri Kesar, and Juices.
• Boldpops: It includes products such as Hair Biotin, fat burner, protein gummies for kids etc.
• Boldskin: It includes products for better skin which includes Super Collagen and Glutathione.

Price:

The price range of products is pretty economical ranging somewhere from 190 to 3600.

• Fitness: Ranges from 190-2000.
• Supplements: Ranges from 250-3600
• Daily Nutritions: Ranges from 200-800
• BoldVeda: Ranges from 200-1800
• Boldpops: Ranges from 370-700
• Boldskin: Ranges from 900-950

Place:

The distribution happens through

1. E-com websites: Amazon, Flipkart, Nykaa etc
2. Website: Their own official website
3. Supplement Stores: Healthxp,in

Promotion

We are going to discuss their digital marketing strategy:

Digital Marketing Strategy:

Social Media:

They have Facebook and Instagram account where they have a large audience for their content. The content strategy focuses on the face of their own people alongside their products and sometimes memes. They have the perfect blend of promotions, face pictures, and memes.

Content Marketing:

Their content marketing includes different formats which include blogs and e-books. The topics are all the health-related questions and tips one may need to start the workouts and the pains one gets during WFH!

Website:

The landing page of BoldFit is optimized with copywriting which showcases their products. The entire website has only 1 pop-up which includes a value-based sign-up which is super good!

Policies:

It includes a return and shipping policy. The return policy is a 14-day return. The shipping policy allows their customers to increase their order value since it is free on pre-paid orders while it charges Rs.90/- on COD orders.

PR:

The company has been covered by major publications and newspapers such as Forbes, The Hindu, YourStory, and many more. The PR has been commendable to increase its reach to its customers.

Suggestions:

• The content strategy of BoldFit surely has attracted a lot of audience. However, it could have a fast-paced growth if it incorporates reels into its strategy.
• They could incorporate the testimonials by their customers in the website and on their socials.

Their health and fitness products are seen as one of the best on the market. I got to know about this through my friend thus it means it has good word-of-mouth in the market. They have almost 14.5k monthly visits out of which 78.9% bounce rate. Thus, it needs to optimize the website to reduce the non-target audience if they are attracted the wrong audience.

Thus, remember to take care of your body!