Boost your brand with this content curated to help build more powerful brands

Human brand: Guiding principles

A human brand is a bridge—between mind and heart; culture and business. Read about these specific behaviors that you can implement at your organization today to make your brand more human.

Brand Architecture series

Don’t miss our latest series on Brand Architecture. In Part 1 and Part 2, we’ll walk you through some of the most common catalysts that cause brand leaders to revisit portfolios—and then discuss key steps for successfully restructuring them.

Integrating brand across physical spaces

Physical space has the power to influence how people perceive your brand—and how connected they feel to it. Learn about the opportunities this unique touchpoint presents for brands.

Branding lessons with Kate

Read about our fireside chat at a recent conference, with Kate Metzinger, Executive Director of Brand Activation at Piedmont Healthcare. While largely focused on healthcare, the key takeaways are applicable to marketing leaders in all industries.

Research round-up

Humanizing brand tracking

“Brand tracking isn’t just “tracking.” Learn about why brand tracking matters, how to design it to maximize impact, and ways to take a more human approach to gaining deeper insights into how consumers experience your brand. 

Improving the customer experience

Journey mapping is one of the most valuable research activities a company can undertake. Learn about its importance and how these insights can help companies better position themselves to weather market uncertainty and drive growth. 

Elevating brand reputation

Learn how a top ten healthcare brand turned to journey mapping research to understand consumers’ perspectives on experience across the entire journey and how they used the findings to elevate their brand reputation.

Brand management corner

Client highlight: NN Group

Earlier this year and as part of our long-standing partnership, we launched the new NN Brand Portal, powered by BEAM. View how the new platform connects and enables employees and partners around the world to deliver a consistent brand experience.

Hidden stories behind brands

The reality is, static brand guidelines are an inadequate conduit for storytelling. Read how some of our BEAM clients, including Salesforce and Peloton, have created public-facing guidelines, allowing for a new avenue of storytelling and brand engagement.

Brand management assessment

Is your brand set up to deliver against your goals? Take this simple evaluation to understand your brand’s strengths and opportunities in regard to brand governance.

Rebrand RFP?

As you think about what to include in your RFP for a future rebrand, it’s important to consider how to sustain the new brand long-term with your internal teams. Dive into why and how you should include a brand center in your RFP.

Navigating mergers and acquisitions

The ultimate playbook

Branding a merger or acquisition is complex. After partnering with many world-class brands to navigate complex M&A rebrands, we've put together our experiences and learnings and used them to create the ultimate playbook. Download the complimentary playbook today!

Sign conversions during an M&A

Managing a facility sign conversion through an M&A can be challenging. In the first chapter of this six-part series, learn about the first (and critical) step in the process: the Discovery Phase. 

Brands at scale

A merger or acquisition can mean many things for brands, employees, and audiences. Watch this webinar with Astute Review President, James Hirchak, as he shares commonly missed initiatives within an M&A, considerations when working with integration teams, and more.

Culture and community

Mental Health Awareness month

May is Mental Health Awareness month. In an effort to help improve our mental health, we wanted to provide this helpful resource from Calm with things you can do daily to learn more about yourself and the world through the lens of mental health, mindfulness, and wellbeing.

Monigle Cookbook

As you prep for your annual Memorial Day gatherings, get a behind-the-scenes look inside the Monigle kitchen circa 2018 with recipes for delicious drinks, tasty treats, and stories from some of your favorite Moniglers.

Brand bites

What we're reading, watching, and listening to

Brand building and performance marketing

In this recent Harvard Business Review article, discover how integrating brand building and performance marketing strategies can create a powerful synergy for companies in driving growth and maximizing their marketing impact.

Podcast: Human-centric brands

As the world becomes increasingly more tech-focused, brand plays a vital role in helping us navigate and understand the world around us. Listen to this Branding Over Wine podcast episode to learn how to keep humans at the center of your brand.

High-tech touchpoints

In this insightful article, explore the transformative impact of high-tech touchpoints on customer experience and how brands can leverage these advancements to deliver personalized and seamless interactions.

The future of personalization

It’s clear—and it has been for years now: consumers want personalization in every touchpoint with brands. Read this interesting Forbes article about the current state of personalization and where it’s going in the future.

Let's chat

Interested in working together? Reach out to us, we'd love to have a conversation about your brand.

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