Bots give consent, here's FouAnalytics data
Some humans don't like consent banners, ads and tracking so they don't give consent. But bots' job is to get ads to load, so they give consent to tracking and therefore ads. That means, even if you have consent, it doesn't mean it's humans. Most advertisers didn't believe me when I told them, so here's the proof, shown in FouAnalytics data.
Here's the click data. Can you tell why these are bot clicks, and not human clicks, even if I took away the red color coding?
Here's what was clicked -- "onetrust-accept-btn-handler"
These silly bots rotated a list of HTTP_USER_AGENTS that declared all of them to be iPhone users. Oh, and I believe we're on iOS 16, 17, 18 now, right?
And note the clicks by the bots have no corresponding touch events. Have you tried clicking something on your smartphone without touching the screen? Yeah, it's really really hard.
OK, I'll keep this short, because the point is simple. Don't assume that because you got consent, it's humans. In fact, it's more likely that if you got consent, it's bots. Unfortunately, I have to break it to you, advertisers that were merrily serving ads to users "with consent" were unwittingly serving ads to the hoards of bots that gave consent, like the above.
Consent management platforms (CMPs) like OneTrust should really get better bot detection (and not count the consent given by bots as valid consent).
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👀👀 Manoj Khandekar Josué Barba
Client Solutions Manager w TikTok
3dInteresting. So the bots click consent to cookies with no screen touch. What happens next?
Data Privacy and Technology Attorney | Licensed in CT, MD, & NY | ForHumanity Fellow of Ethics and Privacy | AI Consultant | Speaker | Change Agent | ⚡️ Disruptor ⚖️
3dnot surprised to see OT as the problem
Ad-Fraud Investigator & Media Expert, member of Digital Forensic Research Lab cohort "Digital Sherlocks" - Adding some fun when asking unexpected questions you were not prepared to hear
3dBtw: sophisticated adblock tools automatically do the „no consent“ process for you.
Head of Engineering at highfivve
3dI enjoy the metrics and paths you use to uncover those patterns. What I'm really missing is how the money gets to the fraudsters. While I get the technical aspect, I'm not so sure about the business one.