Brand Influence Secures Two Finalist Nominations At The 2024 Bookmark Awards

As a leading South African influencer marketing agency, Brand Influence is thrilled to announce its nomination as a finalist for TWO digital campaigns at the prestigious 2024 Bookmark Awards! These nominations highlight the agency's unique and innovative approach to influencer campaigns, showcasing their ability to create engaging content that delivers large-scale impact. Your new growth fly-wheel? Investing in authentic content creators. 

Brand Influence's #DrinkPrimeWithCheckers campaign made it to the FINALS under the Best Use of User-Generated Content (UGC) category. Joining the nomination ranks, the Avon Hydramatic Lipstick campaign is a finalist in the Best Social Communities category.

The Bookmark Awards, organised by the Interactive Advertising Bureau, IAB South Africa , recognises excellence in digital media and marketing. Winning a Bookmark Award signifies exceptional creativity and innovation. Finalists were chosen by a panel of over 100 industry experts across various categories.

#DrinkPrimeWithCheckers Campaign: Best Use of User-Generated Content (UGC) Category

• This campaign, in collaboration with Checkers, part of retail giant The Shoprite Group of Companies , targeted Gen Zs and their parents to create buzz around Checkers becoming the official partner of PRIME Hydration in South Africa. Leveraging the power of 150 carefully selected nano and micro-influencers, the campaign generated mass consumer awareness and engagement. Influencers created immersive content that captured the social excitement of the launch, demonstrating the buying power and influence of Gen Z and their parents. Watch our video entry to learn more about this campaign.

Avon Hydramatic Lipstick Campaign: Best Social Communities Category

• This groundbreaking campaign with Avon supported the launch of Avon's Hydramatic Matte Lipstick. Through 1000 nano and micro-influencers, the campaign demonstrated Brand Influence's ability to orchestrate authentic mass influencer collaborations. The result was viral product awareness and significant sales conversion, showcasing the agency's prowess in creating large-scale digital social influence campaigns, using the unique hashtag, #HydramaticLipstick. Watch our video entry for this campaign.

Brand Influence's co-founder, Lori Mauerberger Weiner , remarked, "We are incredibly proud of our team's hard work and creativity. These nominations underscore our commitment to pushing the boundaries of influencer marketing and creating explosive campaigns with genuine consumers to drive credible results."

The Finalists’ showcase and awards ceremony for this year's #BookMarkAwards will take place on 15th August in Sandton. 

For more information about Brand Influence and their award-winning campaigns, please visit https://brandinfluence.co.za. 

Media Contact:

Lori Weiner (Co-founder) 

Brand Influence

lori@brandinfluence.co.za 

084 488 8155