Brave new ideas, unlocked !

#BrandBrewery the marker event and first official outing engagement for many CMOs & CxOs in the real world, after an unprecedented lockdown, kicked off in style at the Leela Ambience, Gurugram on 3 Feb.  This new format revolves around stories & experiences that touch a brands soul almost daily. 

Touted to be the Home to the #Brandmasters this collective saw the presence of the brandmasters, the glitterati of the marketing world and the whos who.  Juiced up in 4 segments - of Inspiration Talk, Campaign trail , Trends Spotting & Future Gazing the meet honed spotlight on these path breaking thoughts. 

Here are 5 top keys that could unlock the potential for brands & their masters. The sage advice is from a distinguished set of accomplished marketers. You can Ignore it at your own cost.

Key 1: It’s stormy at sea, Work on your nets. 

Kicking off the meet, @Lloyd Mathias, set the context, with reminding how everyone was caught unaware of the unprecedented lockdown that was akin to a moving goalpost.  However, This universal timeout has provided the much needed opportunity to pause, reinvent our strategy, rethink our business and self. He reminded the gathering of The Big Opportunity : It’s Not Business as Usual, the Time Out is still on.

Given his experience working closely with early stage startups, he summarized three key observations for brands that made & can make an impact 

• are those who have been resilient, 
• agile  and
• those who continued to have a dialogue with their stakeholders.

The key 3 takeaways from his talk are

• Marketers need to be the voice of the customer in the boardroom. 
• Brands need to keep the dialogue going with stakeholders.
• Skirt the trap of tactics & Metrics. Brands need to focus on the long term story. 

There are 4 other keys tilled by distinguished marketers at this brand brewery and as a part of my endeavour to share them with you i’ll complete this article as shorter incremental posts.