Bring Consumer And Business Profiles Together with B2P

Bring Consumer And Business Profiles Together with B2P

It’s no secret that work has evolved—drastically. Gone are the days when our work and personal lives existed in separate spaces. Remote work has blended these worlds, creating a new challenge for marketers: how do you engage with the whole person, rather than just the job title? That’s where B2P—Business to Person—comes in, our solution for building connections that go beyond the office.

With B2P, BRIDGE combines a person’s business and consumer profile into one comprehensive view. We’re not just talking about reaching someone by their title; we’re offering a look at the full individual behind the profile, giving marketers the insights they need to create more engaging and meaningful connections.

What Makes Our Approach Stand Out

Our B2P solution bridges the gap between work and home, combining the precision of our B2B database with the depth of personal insights from our consumer audience builder. The result? A smarter, unified tool that helps you connect with real, verified people wherever life takes them—whether they’re closing deals or streaming their favorite shows. Here’s what B2P brings to the table:

  • Unmatched Clarity: Instead of targeting people based solely on their job title, B2P lets you connect with actual individuals as they live and work—whether they’re at their desks or tuning in from their kitchen.
  • People-Based Precision: A 360-degree view of each person means your marketing becomes more relevant, timely, and personalized.
  • Data You Can Trust: Our Data Safe℠ approach ensures every interaction is secure, ethical, and privacy-compliant. No third-party cookies, no shortcuts—just authentic, people-based connections across brand-safe environments.
  • Transparent Reporting: B2P provides reporting that goes beyond clicks to show true engagement, helping you understand who is responding to your messages and why.

Remote Work’s Impact on Marketing

The way we work has changed, and so have people’s needs and interests. Today, nearly 22 million U.S. adults work remotely, and one in five adults are expected to be full-time remote workers by 2025. With work and home life happening in the same space, people’s professional and personal personas are more connected than ever. And yet, many marketing strategies are still designed for the old world, where work and home lives were separate. 

For B2B marketers, this shift is huge. The person on the other end of a corporate email is also a parent, a hobbyist, or someone interested in self-development. With B2P, you can adapt to this new reality by recognizing each audience member as a multifaceted individual and creating campaigns that speak to them as people, not just professionals.

Building More Authentic Connections with B2P

Think about the emails you get every day. How many resonate with you? With B2P, the goal is to craft messages that reflect who people are in their entirety. B2P lets you go beyond generic outreach with marketing strategies that truly connect on a personal level. This kind of human-centered approach doesn’t just boost engagement—it builds trust and loyalty. 

It’s more than just email campaigns for B2B; it’s about reaching real people wherever they are. Whether it’s streaming music on their commute, catching their favorite shows at night, or scrolling through social media, you can create meaningful connections across the channels that matter most to your audience.

The Future of Marketing: People, Not Profiles

The future of marketing isn’t about shouting into the corporate void—it’s about making real, lasting connections with people as they truly are. As remote work continues to transform lives, brands that adopt a people-first approach will remain relevant and valued.

With B2P, you can:

  • Understand your audience at a deeper level, moving beyond job titles and professional labels.
  • Craft campaigns that resonate with people’s varied needs, bridging work and home life in a way that’s authentic.
  • Engage with real individuals across multiple touchpoints for marketing that creates stronger, lasting relationships.

Let’s Get Personal: Your Next Step with BRIDGE

Ready to connect with real, verified people? BRIDGE’s B2P solution offers a new way forward, where people come first. Let’s work together to build campaigns that speak to the whole person—at work, at home, or wherever they may be. 

Reach out today to learn how B2P can strengthen your outreach and drive real results.

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