Brutally Honest #55 by Matej Lancaric
Matej 🦩 Lancaric
Helping Games Grow 🚀 11+ years of experience 🎮 52 global launched games 📈 User Acquisition 🎯 Marketing Strategy
Hey FAM! Enjoy your week
🥃 Drink talk
Friday & Monday were national holidays in Slovakia! Great to be able to spend some time off with my friends & family. You should do it, too, from time to time :)
🦩Tip of the week
How often should you make changes in your campaigns not to fuck them up? Not so many times! Oh yeah, thank you, Captain Obvious.
Jokes aside, I always try to make 1-2 changes during the week. Usually Monday/Tuesday & Friday. Looking at the last three days' data, but also looking at seven days.
What kind of changes?
But there are also weeks when I don’t change the campaigns for a few weeks. This situation is rare these days but could happen, and it’s completely fine.
Monitor, evaluate, and optimize. (or not!)
💀 Dr. Doom is not amused
One of my industry friends amused me with his direct and honest TL;DRs, so we agreed to share it here too! My friend remains anonymous as Dr.Doom!
Today, Dr. Doom rests after a long Easter weekend!
🎮 two & a half gamers #59
Don't settle for boring and forgettable podcasts. Unleash your inner flamboyance and captivate your audience with creative, innovative marketing strategies.
Sit back, relax & enjoy the "Unleash Your Inner Flamboyance" session today, and take your user acquisition game to the next level!
🎧 Listen on Spotify
📺 Watch on Youtube
Recommended by LinkedIn
🦄 Diary of a Dancing Unicorn
Today was a good day.
just meh. again..
Today was a good day.
🤺 Quote of the week
“7/10 for the UA tips” Jakub, 2.5g session #59
Push your UA to the next level!
🧞 Level up yourself
I launched a YouTube Channel. I'm putting a ton of energy into creating valuable content I think you'll like. Check out the latest stuff, and give me a like and subscribe.
👾 Nostalgia games
Do you remember this game? What did you play when you were young?
Grand Prix Circuit
🥦 Before you go
Following up the UA-driven article with the latest full review of Habby & SSSnaker- Check out the latest article!
Thanks for reading this week’s newsletter!
Please do me a favor and share this with someone in your network who you think would benefit from the insights and brutal honesty. It would mean a lot to me!
Take care, everyone! See you next Monday!
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