An experience map aids organizations in understanding the holistic user journey, facilitating decision-making based on research insights.
- Conduct Research: Utilize various research methodologies such as ethnography and interviews to gather user insights.
- Analyze Research: Transcribe interviews or take detailed notes, then categorize behaviors, feelings, and thoughts of users.
- Group and Prioritize: Organize behaviors and feelings according to user objectives, prioritizing them based on significance.
- Map Business and Competition: Involve representatives from different business sectors to assess how they support or hinder user behaviors. Conduct longitudinal studies or desk research to analyze competitors' offerings.
- Incorporate Customer Beliefs: Extract and categorize customer beliefs separately from behaviors and feelings.
- Present to Stakeholders: Conduct workshops with product owners to brainstorm roadmap ideas, emphasizing user stories and insights.
- Identify Opportunities: Identify gaps and strategic projects based on user needs and competition.
- Create Roadmap: Prioritize projects using criteria and domain expertise, grouping initiatives and considering dependencies.
This insight is adapted from How To Build an Experience Map by Niall O'Connor.
- Can LLMs really grasp human language? Emily M. Bender, a renowned linguistics professor at the University of Washington and co-author of the impactful 2021 paper, 'Stochastic Parrots', begs to differ. Check out the latest Invisible Machines episode this eye-opening discussion!
- What is Inclusive Design, and How Does it Relate to Accessibility? Want to create digital products that cater to everyone? Let David Sloan guide you through the world of inclusive design in his informative article.
- Unveiling the Influence of Cognitive Biases on Design Decision-Making. Are your design decisions influenced by unconscious biases? Learn how to recognize and mitigate them for more objective and impactful results.
