Building and Maintaining Client Relationships
Happy Monday
We're all being impacted by AI, especially in sales. The challenge is how we leverage it effectively while still retaining our human side within the sales process.
I created this newsletter to share human-centric best practices, tips, resources, news, trends and all things that are relevant and timely to sales. If you missed the first issue on LinkedIn, you can CLICK HERE to read.
This week, we're delving deeper into a crucial aspect of the sales process: building and maintaining client relationships.
Nurturing Customer Relationships
In the fast-paced world of sales, it's easy for us all to get caught up in the cycle of acquiring new leads and chasing prospects. I mean...we all have a quota to attain right? However, building long-lasting relationships with existing customers is just as important—if not more so—than securing new ones. In fact over 67% of business is from repeat customers or current clients and an increase of 5% in client retention can results in 75% higher in profitability. With these types of stats, why aren't we spending more time on building relationships than not?
Sales
The key to building successful relationship lies in providing value even as early as prospecting but also beyond the initial sale. This means staying engaged with your clients, understanding their evolving needs, and consistently delivering solutions that exceed their expectations. This can be accomplished by...
Technology
While technology can streamline certain aspects of the relationship management, it's essential to use it in a way that augments or enhances—not replaces—the human touch that will set us apart from the competition.
There are other technology solutions that we can leverage, but the takeaway is that automation and AI tools can effectively help us in building and retaining relationships as long as we inject the human touch, the human connection within the process.
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Humanity
As mentioned several times above, at the heart of every successful sales relationship is genuine human connection. Taking the time to listen, empathize, and understand your customers' needs fosters a sense of loyalty and mutual respect that transcends transactional exchanges.
We should never rely solely on the technology but should stay engaged, therefore building lasting relationships that close business with the prospective client and as a client.
Let's talk more about this on the Sellovatorz™ Live on LinkedIn.
If you want to join me on stage to walk through some situations that you might have or even to simply role play, DM me prior to the 9am cst start time.
Stay Tuned...
HumAIn Sells is committed to helping you navigate the ever-changing landscape of sales by providing actionable insights and practical tips that you can implement right away. Together, we can elevate our sales performance and exceed expectations in 2024.
I'll see you back here next Monday evening, but in the meantime, you can find me hanging out at these events this week: March 31st Week Events.
LET'S WORK TOGETHER TO KILL YOUR SALES - BOOK WITH ME
About Denise Murtha Bachmann: With over 30 years in sales, latter half in AI/ML, sales over 75M, I help start-up sales teams and sales professionals kill their sales. Sellovatorz™ helps sales to adopt and adapt to AI technologies while then shifting the focus on the higher value activities cultivating and elevating the human connection, creating the human experience that buyers of today demand.
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Founder | Scaling 7 Figure DTC Brands With Paid Ads + Social Organic | Profited 250+ Businesses With Strategic Marketing | Now Hit the Bell 🔔
8moA must read article for every entrepreneur 💜
The Weirdest Cold Calling Trainer ❄️📞 Who Says Cold Calling Can't be FUN?! | Pineapple on Pizza is a Crime | Fan of Stoicism
8moI think Humanity is the most crucial part - if you build human relationships, you'll keep your clients much longer. They'll be upfront about issues and give you referrals and feedback.
Scaled 3 of my own businesses to $1M+, now I’m helping other online entrepreneurs to do the same and sharing what works on social media...
8moBuilding strong relationships in sales is key to success. It's surprising how some still overlook this. Looking forward to your LinkedIn Live tomorrow! How do you prioritize relationship-building in your sales approach?
Building and Maintaining client relationships is both an art and a science Denise Murtha Bachmann