Business Agility Matters April Newsletter

Are you shooting for the Roof or the Moon? How to Set Bold, Transformative Goals

When you are in an annual review senior leadership meeting and every leader gladly shows they have achieved 100% of their objectives, and a few have achieved 120% of their objectives, everyone is happy, right? What could be better than achieving their goals? These are called “Roofshot” goals, which means your organization is setting goals that are achievable. For companies that fear failure, reward people on achieving 100% goals, that might be wonderful. However, organizations like Google, Intel and other big names like this have reached their current heights by shooting for the moon, or by setting “Moonshot” goals - those goals that will help transform your organization.

What are moonshot goals? Well, they are bold, transformative goals, sometimes called “stretch goals” - they may seem impossible or highly unlikely in the short term, but they can bring about radical innovation, disruptive change, and help your organization to explore entirely new possibilities. Sounds exciting, right? Companies that have moonshot goals find they are fostering creativity and innovation, help to inspire long-term vision and sometimes find breakthrough discoveries.

Will you achieve all of your moonshot goals? Probably not. Statistically speaking, moonshot goals are only achieved 60-70% of the time, but that’s okay if they only make up a portion of your overall goals. They should be balanced out by Rooftop Goals - these are the ambitious, but achievable goals that stretch your team beyond their comfort zone while remaining within the realm of possibility.

Why are rooftop goals important? Well, it gets boring to always be in the same place, right? Rooftop goals help us to grow incrementally and exceed our own expectations, motivate our teams, drive continuous improvement and achieve measurable progress. We are still moving forward, but we can see where we started from.

The optimal ratio for most companies is 30/70 between moonshot and rooftop goals, but each company may vary somewhat based on their own ambition and needs. Where do you think your company should be? Let us know if you need help figuring it out - happy to chat through the possibilities!

❤️  Sally Elatta and the AgilityHealth® team

Congrats to our new BOC Community!

We are so excited to welcome almost 50 people to our new Business Outcomes Champion (BOC) community after our inaugural workshop earlier this month! What an amazing group of people - thank you for joining us, sharing your feedback on the content, and helping to make our first certification of this kind a success! ICYMI, we have our second session coming up in June - you can register here. Outcomes are the new “black”, so come and learn how you can use them in your organization!

See you in DC at SAFe® Day for Government!

We are excited to once again be joining our partners at SAFe® May 8th & 9th as they work to help transform how our government and associated agencies work. The theme this year is Empowering Government Transformation Through Agile Innovation. Georgia Ouren, our VP of Partner Enablement, and Mike Stoner, our VP of Sales, will both be there to meet with customers and partners - please use this link to schedule time with them if you will be there as well. We are excited to participate in the conversations around how to inspire, educate and empower our government agencies to embrace agility as a fundamental driver of positive change. Need more information? Check out their website here.