Business Growth in Uncertain Economic Times

Business Growth in Uncertain Economic Times

Does today’s uncertain economy make you pause about developing new products? If so, business experts say you may want to rethink your hesitation on new product development. “The world is not the same as it was two years ago. Assessing the new reality and strategically planning for it will position you to build product and brand success in a permanently altered market, writes Theresa Padilla in a July 2022 Product Management blog.

Senior operations executive Liz Lemarchand agrees with the value of strategic planning and recommends outsourcing to contain costs. Growth in uncertain times is possible if you focus on what’s most important,” she writes in an XAAS Journal blog (July 2022). “Ensuring customer satisfaction, continually evolving your offer to provide even more value, and tapping into external resources as needed to achieve your mission are the fundamental ways to get you there….”

Outsourcing new product development eliminates overhead, saving a company time and money, but only if you choose the right strategic partner. Fortune 50 corporations and small startups agree that Mighty Studios is one of the best. Based in San Jose, California, this business-savvy product design consultancy believes good design should be synonymous with good business. “We understand ROI, cash preservation, and time to market,” says Founder/Director Tark Abed. “We also can move fast and make aggressive decisions to get a company’s product on the shelves or simply to the next funding milestone,”

Tark cites a recent example of “moving fast,” introducing a new product to the college sports market. Intake Health, a startup company launching a hydration-monitoring device called Inflow, needed to deliver its medical device to universities in late August of this year for the start of college football season. Mission accomplished with great success! Here is how Mighty Studios proved its might and produced a product from start to finish in only two months!

Knowledge Base, Depth of Experience: With more than 25 years of design experience from concept to manufacturing, Tark is a product development expert who hires experienced, knowledgeable professionals who communicate and collaborate without skipping a beat. With Intake Health’s Inflow hydration-measuring product, senior designer Jacob Abruzzini first created a 3D CAD version of the tiny suction cup-like gadget. Then, lead mechanical engineer Alberto Massarotto carefully reviewed the design to ensure its manufacturability. Their problem-solving sessions happened quickly because Mighty Studios is a small yet innovative shop.

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